Tag Archives: Berkshire Hathaway HomeServices

Bay Street Realty Group Joins Berkshire Hathaway HomeServices

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices has announced that independent brokerage Bay Street Realty Group has joined the network operating as Berkshire Hathaway HomeServices Bay Street Realty Group.

The full-service brokerage, serving greater Beaufort and the Sea Islands, remains independently owned and operated. It is a market leader in South Carolina’s Lowcountry.

“We are thrilled to bring the Berkshire Hathaway HomeServices brand to Beaufort and the Sea Islands,” said Brokerage Owner Ken Willis. “The brand is fresh, progressive and ideally suited for our coastal communities. Its namesake is Warren Buffett’s Berkshire Hathaway Inc., and it’s built on Berkshire Hathaway’s core values of trust, integrity, stability and longevity. We believe consumers throughout the Lowcountry will appreciate these virtues and embrace the Berkshire Hathaway HomeServices brand.”

Willis plans to double his agent count over the next two years and extend the brokerage’s reach to neighboring markets. He said the Berkshire Hathaway HomeServices brand will help his team recruit. “We think seasoned agents in the area will want to take their businesses to new heights representing Berkshire Hathaway HomeServices Bay Street Realty Group. As important, the brand, which builds its strategies and programs with input from its leading millennial agents, will appeal to sharp, younger professionals.”

With their affiliation, Bay Street Realty Group agents gain access to the network’s Global Network Platform, a powerful real estate tool suite that supercharges lead generation, marketing support, social media, video production/distribution and more. The brand also provides international listing syndication, professional education and the exclusive Luxury Collection marketing program for high-end listings.

“The brand’s real estate tools and resources are second to none and will help our agents be their very best for clients,” said Brokerage Owner Will Thurman. “Since Beaufort and the Sea Islands are becoming popular destinations for foreign travelers and investors, we’re particularly excited about Berkshire Hathaway HomeServices’ global listing syndication program. Our listings will appear monthly before more than 12 million additional consumers abroad.”

Both Willis and Thurman are eager to begin a new era with Berkshire Hathaway HomeServices. “Our agents are pumped up, the market is percolating — buoyed by our strong, local economy — and Bay Street Realty Group is positioned to grow for years to come.”

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded the brokerage’s transition. “Bay Street Realty Group is highly respected in the marketplace and led by skilled operators. We’re proud to welcome this group to our network family.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Courts Chinese Buyers with Juwai.com Deal

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices has signed a marketing agreement with Juwai.com to syndicate all of its franchisees’ residential listings to the China-based international property portal that attracts roughly two million visitors monthly.

In addition, Berkshire Hathaway HomeServices also launched a banner advertising campaign on Juwai.com to promote its brand, home page and listings to Juwai.com’s audience.

The alliance makes Berkshire Hathaway HomeServices a dominant brand on one of the world’s most popular real estate search sites.

“The Chinese have overtaken all nationalities besides Americans as the leading buyers of property in the U.S.,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “Our efforts through Juwai.com, and through existing marketing agreements with The Wall Street Journal/Asia and Mansion Global Wechat Channel, make it much easier for Chinese real estate buyers to find and shop our property listings.”

Juwai.com and Juwai.com/luxe attract high-net-worth consumers who are ready to buy homes in the U.S. Site traffic comes from more than 400 cities in China and from 165 countries around the world. Juwai.com hosts its sites and services on both sides of China’s “great firewall,” enabling Chinese consumers access no matter where they live and buy.

“Our listings and banner ads are on display inside and outside of China,” said Kerry Donovan, vice president of Marketing for Berkshire Hathaway HomeServices. “This is a huge differentiator for us.”

Berkshire Hathaway HomeServices’ home page on Juwai.com offers a network introduction and statement about the brand’s values and heritage. The site includes Berkshire Hathaway HomeServices’ real estate market perspectives and it provides access to the network’s listings – lots of them. Listings are in click-to-translate mode for consumers and a dedicated “concierge” team based in China stands by to help home buyers with translation, questions and referrals to Berkshire Hathaway HomeServices listing agents.

“We will continue refining our global listing-syndication program to bring the most value to our domestic franchisees based on international buying activity and search patterns,” said Donovan. “Juwai.com is an important step toward our overall strategy.”

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Sets Sail for International Waters

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices, the United States-based real estate brokerage franchise network owned by Berkshire Hathaway Inc., has set its sights on international expansion beginning in 2017.

The initial focus of the international expansion is in major financial centers around the world, with countries such as China, Canada, Germany, and the United Kingdom being high on the list  Berkshire Hathaway HomeServices’ Chief Operating Officer and President, Stephen Phillips says.

Phillips said that the company is setting up regional offices that will cover Asia, Europe, and South America.

Also key to its expansion plans is the network launch of a powerful, new property-search platform on its popular www.BerkshireHathawayHS.com website; and a listing-syndication program now broadcasting Berkshire Hathaway HomeServices network listings to 70 real estate websites worldwide.

The platform, developed in conjunction with Aliso Viejo, CA-based Real Estate Digital, offers the industry’s most complete search experience for global shoppers of U.S. real estate. With two mouse clicks, consumers may choose to translate the website in any of 10 languages besides English including Chinese, French (European and Canadian), German, Italian, Japanese, Portuguese (Brazilian and European) and Spanish (European and Latin American). The site also seamlessly converts currency and measurements.

Consumers may then search for homes in any U.S. city or state serviced by Berkshire Hathaway HomeServices franchisees. What they find they can’t get on any other single site: full Multiple Listing Service data containing all listings in their search area. By registering on www.BerkshireHathawayHS.com, consumers also gain proprietary “Inside Access” features including the latest pending and sold information, market reports and property-price history.

“Until now, global shoppers of U.S. real estate see only a portion of homes for sale in their searches of states, cities and postal ZIP codes,” explained Gino Blefari, CEO of Berkshire Hathaway HomeServices. “When you register and search for U.S. real estate on our website, you see every property for sale in your search area, and then you can filter and sort those searches as you would on other sites. It’s a much more effective way to begin searches of homes in America.”

“Regardless of nationality, today’s home buyers want as much information as possible to make informed decisions on their real estate investments,” said Stephen Phillips, president of Berkshire Hathaway HomeServices. “Our website and property-search platform are an indispensable resource for any global buyer of U.S. real estate.”

To complement the home-search platform, Berkshire Hathaway HomeServices is now broadcasting its network listings abroad. Most of the residential listings priced at $200,000 (USD) and above are now displayed on 70 real estate websites serving consumers in 37 countries on five continents.

“A key priority in global expansion is to help our existing U.S. franchisees earn more business from beyond our borders,” said Peter Turtzo, senior vice president of International Operations for Berkshire Hathaway HomeServices. “Our investment in these resources will help our network capture international client leads and generate transaction opportunities. These resources will also help our existing franchisees win more domestic listings, and recruit and retain more top sales professionals.”

The international expansion will be growing source of revenue for the company, and Phillips says that he expects Asia to be 5%-10% of that revenue.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.