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A Blizzard has come to South Korea and it will only get bigger.
Dairy Queen, which already has over 600 locations in China, is now looking for a major expansion in South Korea as its next major international market.
Dairy Queen opened its first South Korea location in Seoul’s theater neighborhood of Daehangnoat at the end of 2017 and now has three locations.
In many countries outside the U.S., the quick service chain has frozen treats only locations, but South Korea is going for the full Grill & Chill experience.
Over the next five years, Dairy Queen is planning to open 50 locations, including in Hongdae, Gangnam and Itaewon.
“We need to get to a critical mass in order to support our local vendors,” Dairy Queen CEO Troy Bader notes.
For more information on Dairy Queen’s world-wide plans, read a Mazor’sEdge special report on Dairy Queen.
© 2018 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.