(BRK.A), (BRK.B)
BH Media Group’s digital ad agency, BH Digital Services, has formed a partnership with the McClatchy Company. BH Media will use McClatchy’s Tru Measure solutions to help run BH Digital’s offerings for small- to medium-sized businesses in local markets.
Tru Measure is a metrics-driven, technology services company that focuses on capturing consumer engagement generated from media and advertising. Its core products enable non-obtrusive collection of engagement analytics for all media types, including print, online, and mobile.
BH Media’s white-label brand will offer Tru Measure solutions that provide aggregated and consistent analytics in order to effectively optimize local advertising budgets.
Tru Measure was founded by Charity Huff in 2009, and acquired by the McClatchy Company in 2013.
© 2015 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.