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Add Louisiana to the target markets for Dairy Queen’s U.S. expansion. The “fan food” and frozen treats franchiser is planning to open as many as 80 new Louisiana locations over the next ten years, including five in Baton Rouge.
The aggressive plans will nearly triple the number of Dairy Queens in The Pelican State from the current 36 stores.
All the stores will be the popular stand-alone “Grill and Chill” design, which Dairy Queen first unveiled in 2002, and now has over 1,000 across the U.S.
A Dozen Target Markets Nationwide
Recently Dairy Queen announced that it would be opening hundreds of new locations in Massachusetts and South Carolina, as well as several hundred in Northern California.
“We have about a dozen targeted markets throughout the United States. Louisiana is one of the primary ones because of the demand for the combination of the food menu and the treat menu items,” said Jim Kerr, International Dairy Queen Inc.’s VP of Franchise Development.
Louisiana’s existing stores are some of the chain’s most profitable, and Kerr notes that the South Sherwood Forest Boulevard “Grill and Chill” has some of the highest numbers of any Dairy Queen in the nation.
For more information read a Mazor’sEdge special report on Dairy Queen.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.