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In the aftermath of the Covid-19 pandemic, Berkshire Hathaway’s Dairy Queen is once again on the lookout for opportunities to expand its international reach.
Troy Bader, Dairy Queen’s President & CEO, is bullish on China’s prospects, citing it as the strongest international market for the popular fast-food chain, where it has over 1,200 locations. Additionally, he notes that the existing supply chain has Dairy Queen well-positioned to open its first locations in Hong Kong, making it a top priority for the company.
While China remains at the forefront of Dairy Queen’s expansion plans, the chain is also exploring opportunities in other regions. Bader points to Europe, India, and Australia as markets that are on the company’s radar. With a presence in 20 countries, Dairy Queen boasts over 7,000 restaurants globally, and its total sales for 2022 were an impressive $5.7 billion.
Founded in 1940, Dairy Queen got its start in Joliet, Illinois. Over the years, the chain has evolved to become a beloved American institution, famous for its soft-serve ice cream and tasty burgers. In 1998, Berkshire Hathaway acquired Dairy Queen, bringing the iconic brand under the wing of the legendary Warren Buffett’s conglomerate.
Looking ahead, Dairy Queen is poised to continue its growth trajectory as it expands its international footprint. With a strong supply chain in place and a proven track record of success, the chain is well-positioned to capture new markets and delight customers around the world with its signature menu items. For fans of Dairy Queen, this means that they can look forward to enjoying their favorite treats in more places than ever before.
© 2023 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.