(BRK.A), (BRK.B)
Two beloved companies under the Berkshire Hathaway umbrella, Jazwares and See’s Candies, have teamed up for an exciting promotion set to debut this coming October. Jazwares, renowned for its innovative toys, and See’s Candies, an iconic Californian confectionery brand, are merging their expertise to offer fans a delightful gift set.
The collaboration features a charming ensemble inspired by Squishmallows, the immensely popular plush toy line. Fans can look forward to an eight-inch cuddly rendition of Emily the Bat, a beloved Squishmallows character. This adorable plush will be accompanied by a co-branded custom box of chocolates and candies, all elegantly packaged in a one-of-a-kind tote bag. This exclusive set promises to be a treat for both toy enthusiasts and confectionery aficionados alike.
“Partnering with See’s Candies is the perfect way to further introduce Squishmallows into the consumables space,” remarked Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares. “This will be the perfect Halloween treat for fans of both brands, and we’re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products!”
Pat Egan, President & CEO of See’s Candies, echoed the sentiment, emphasizing the joy this collaboration will bring to fans. “At See’s, we’re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands. The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.”
Squishmallows has established itself as a leading toy property in the U.S., with over 400 million plush sold worldwide and a devoted multi-generational fanbase. Its immense popularity extends to social media, particularly among Gen Z users, with billions of video views on platforms like TikTok and Instagram. The brand’s expansion into various lifestyle categories, including beauty, games, and apparel, underscores its status as a cultural phenomenon.
© 2024 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell a stock. The information contained in this article should not be construed as personalized