Things are looking up at Berkshire Hathaway’s Brooks Running Company, as the company continues to carve out a successful strategy of marketing itself to the serious runner.
Following a successful year in which the brand reported a 26-percent year-over-year increase in global revenue, Brooks has promoted longtime and accomplished leader Dan Sheridan to a newly configured role of Executive Vice President, Chief Operating Officer.
Sheridan’s responsibilities include leadership of the brand’s sales, e-commerce, digital, supply chain and information technology (IT) teams. As Brooks continues to pursue its goal of becoming the No. 1 brand for all who run, Sheridan will be critical in overseeing the growth of the brand’s enterprise and digital platforms, developing Brooks’ wholesale and e-commerce businesses, cultivating distributor partnerships across the world and building stronger connections with runners to fuel e-commerce.
“2018 was a fabulous year for Brooks. The growth we’re seeing is incredibly exciting because it indicates our brand is resonating with runners who are choosing our gear as they head out the door on their runs,” said Jim Weber, CEO, Brooks Running Company. “As we continue to grow, Dan’s experience leading teams, driving process and ensuring the runner stays at the center of all business decisions will be invaluable.”
Sheridan joined Brooks Running in 1998 and through his career has been critical in the continued growth of the brand and business. Prior to his new role, Sheridan led global sales, e-commerce, business development and customer service.
“I’ve believed in this brand since the day I started and it’s been incredibly fun and rewarding to see our growth. We’ve built an incredibly strong foundation focused on creating the best gear for runners worldwide,” said Sheridan. “I’m excited by the opportunity to build on this success as we bring Brooks’ unique premium brand experiences to more runners around the world. In this new role, I’m specifically looking forward to digging deeper into how we scale our enterprise and digital platforms to better service our retail partners and runners everywhere.”
© 2019 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.