Brooks Running Company and Locally will partner to launch Same-Day Delivery to runners in 10 markets across the United States on Aug. 22 to get performance running product onto feet and into hands fast. Brooks will be the first running brand to offer same-day delivery partnering with Locally and local running stores in this way. In addition to the 10 original Same-Day Delivery markets, Locally will begin offering the service in 25 additional U.S. cities.
“We know that for many runners, going for a run can depend on having the right gear on hand at any point in the day, which is why we’re thrilled to partner with Locally to offer Same-Day Delivery in cities throughout the U.S.,” said Brooks Running VP of U.S. Specialty Retail Accounts Rick Wilhelm. “In addition to delivering gear to runners within 24 hours, Same-Day Delivery will create new sales for our specialty running accounts by introducing new customers to their local stores.”
Runners will be able to shop on BrooksRunning.com and find available inventory at local specialty running stores using Locally software. The local store will fulfill the order and deliver it via one of Locally’s delivery partners, Deliv or Postmates.
The first 1,000 runners to place an order for Same-Day Delivery in the 10 launch cities will receive free delivery using a promo code that will be available via Brooks’ social and email channels. After that point and outside of those cities, runners will have the option to pay a delivery fee—which starts at $5 and depends on proximity to the store—to have their gear arrive within the day, often within hours.
Exact delivery times and cost will depend on the runner’s proximity to the store, store operating hours and the time of day the order is placed.
“We built Locally to help brands and retailers work together to delight shoppers,” said Locally President Mike Massey. “We’re so excited to work with Brooks to push the platform towards its ultimate goal: true on-demand shopping with nearby in-store pickup and Same-Day Delivery options.”
The launch cities include:
• New York
• San Francisco
As the Same-Day Delivery launch partner for Locally, Brooks will initially be the first running brand to offer its service to runners. Brooks and Locally will evaluate how to increase the number of cities they make the service available in.
In addition to offering the Same-Day Delivery service to runners, Brooks’ partnership with Locally allows runners to locate performance running gear at stores near their homes, driving sales for local retailers. Other Brooks investments to help bolster sell-through at retail include developing an award-winning customer service team, launching the Fast Track application which allows store associates to drop-ship Brooks product to runners and more.
© 2019 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.