See’s Candies to Open Store in New York City

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One thing every See’s Candies lover knows is that it’s iconic black-and-white checkered floor candy shops are ubiquitous in California, and nowhere to be found on the East Coast. That’s why travelers have long brought boxes of See’s chocolates back home with them from their trips west.

Well fear no more, as See’s has announced that it will be opening its first East Coast retail store. The store will be located at 60 West 8th Street in New York City’s Greenwich Village neighborhood, and will serve more than 100 varieties of candy—all made from scratch with quality ingredients.

This will be the first See’s location on the East Coast with a candy counter, which allows guests to build their own custom boxes of chocolates. And yes, the 625-square-foot shop will feature the iconic black-and-white checkered floor.

See’s has partnered with Bill Rhodes, CEO of Travis Melbren Inc., to open its newest shop in Manhattan in the fall of 2016.

“Hand picking treats at the candy counter has always been one of the most memorable parts about going to a See’s shop, and I’m thrilled to be able to introduce one of my favorite traditions to the residents of New York,” said Bill Rhodes, CEO of Travis Melbren Inc.

Almost a Century of Chocolate Delights

Founded in 1921 by the See’s family, See’s is headquartered in sunny California, and has over 200 retail shops across the country and an online shop that serves See’s fans around the world. See’s was acquired by Berkshire Hathaway in 1972.

No opening date for the Manhattan store has been announced.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.