Battery-maker Duracell is making a push to expand its market penetration across Asia.
Duracell is the world-wide leader in alkaline batteries and will become a wholly-owned subsidiary of Berkshire Hathaway in early 2016.
Duracell has hired DKSH to help with the effort. Based in Zurich, Switzerland, the company is a Market Expansion Services Group that focuses on Asia.
DKSH’s goal is to drive growth of Duracell across retail and online channels in mainland China and Taiwan, and in Southeast Asia including Thailand and Singapore. DKSH’s services include field marketing, sales, distribution, logistics, and credit and collection services.
For Duracell, DKSH, through its joint venture DKSH Smollan Field Marketing, will provide a range of shopper engagement and activation services in Singapore, Taiwan and Thailand.
DKSH Smollan Field Marketing (DSFM) is jointly owned by DKSH and the Smollan Group of South Africa – a leading provider of Point of Purchase Services.
DKSH’s services include sourcing, research and analysis, marketing, sales, distribution and logistics to after-sales services. The company operates in 35 countries and has 720 locations in in Asia Pacific, and 30 in Europe and the Americas.
For more info on Duracell read this Special Report.
© 2015 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.