Dairy Queen Ups Digital Signage with Cineplex Digital Media

(BRK.A), (BRK.B)

Cineplex Digital Media, previously known as EK3, has been come an officially-endorsed signage provider to American Dairy Queen.

“We are honored to have been selected by American Dairy Queen Corp. as its provider of digital menu board solutions,” noted Cineplex Digital Media President Nick Prigioniero. “It is a privilege to collaborate with this internationally recognized, top-tier brand.”

Dairy Queen selected the company after its RFP brought thirty proposals from a variety of signage providers.

“Broadening our digital merchandising initiatives is a key strategic priority for us,” Janna Rider, Director of Digital Merchandising for American Dairy Queen, said. “It was imperative to our brand that we select a business partner that will address not only the present requirements but also provide innovative, integrated digital solutions that meet the expectations of our future ‘fans,’ while supporting the needs of our franchisee community.”

Cineplex Digital Media uses proprietary content management system software to manage its digital menu board networks, which enables franchisees to manage their in-store digital marketing programs from a single access point, giving them maximum flexibility and more control.

Some forty Dairy Queens so far have already installed  the digital signage across the United States.

For more information on Dairy Queen’s expanding business, read the Mazor’sEdge special report on Dairy Queen.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.