“Everything old is new again,” goes the old saying. That’s definitely true for Dairy Queen, which is proving to be one of the hottest brands around.
A new Dairy Queen in Cabot, Arkansas has opened to DQ-record-breaking business. The store claims to have set a DQ record for the most transactions in one day and a worldwide DQ record for highest one-day sales, which included “outpacing all 7,000 DQ stores in the company’s 78-year history.”
DQ devotees began camping out on the restaurant patio at 7:30 p.m. of the previous day to earn one of 100 tickets for free Chicken Strip Baskets for one year with the purchase of a DQ cake on opening day.
Even before the July 13 opening, the central Arkansas store had been actively building its social media presence, encouraging DQ fans to sign up for text alerts and getting back an image for them to “post and tag” the new Cabot store.
For more information on Dairy Queen’s world-wide plans, read a Mazor’sEdge special report on Dairy Queen.
© 2018 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.