Cornelius, Inc., a Marmon/Berkshire Hathaway company, and the leading global producer of beverage dispensing systems, is partnering with Sustainable Beverage Technologies, a Colorado based developer of high density beer technologies, to showcase new craft beer formulas to beverage brands and foodservice retailers worldwide at BrauBeviale 2016 located in Nuremburg, Germany.
Sustainable Beverage Technologies (SBT) has partnered with four major breweries: New Belgium, Crazy Mountain, Denali and Flat12 Bierwerks to produce craft beer using high density technology. High density craft beer is a 6:1 concentrate made with traditional ingredients (water, malt, hops, and yeast) that is blended with carbonated water and baseline alcohol. The result, the company claims, is a taste profile that matches the premium beer produced by each brewery.
“These beers taste as good as any other craft beer being served from draft. I wouldn’t know they were produced any differently.” – Grandy Hull, Lead Brewer at New Belgium Brewing.
By creating high density beer using the patented SBT BrewVo® technology, craft brewers benefit from increased production and supply chain efficiencies, allowing their brands to become more accessible to consumers. Delivering high density craft beer through an innovative draft format, this technology will allow draft beer entry into previously inaccessible outlets lacking space for conventional kegs.
Kevin Selvy, Founder and CEO of Crazy Mountain Brewing Company, explained: “We’re excited to be involved with this technology. It is going to fundamentally change the landscape of how the beer industry functions.” Sassan Mossanen, President of Denali Brewing Co., said: “With this approach, we will be able to grow our brand into new markets we couldn’t previously serve [profitably].”
Cornelius touts as revolutionary its next generation tap system that is exclusive to the high density craft beer made by SBT.
The next generation system will support bars and restaurants with a cost effective increase in brand offerings. Jeff Garascia, Senior Vice-President of Growth & Innovation at Cornelius, had this to say,
“Cornelius has partnered with SBT to create a new draft beer platform that provides craft breweries with an opportunity to enter thousands of new locations. The Cornelius Four Paq and Six Paq craft beer dispensers can dispense up to six draft beers in the space used by one today. The use of high density beer dispenser will expand the market for craft beers on draft while providing economic and sustainability benefits across the supply chain. We expect to see high density beer make an impact in the market in 2017 and beyond.”
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.