See’s Candies Extends Partnership with Yes Lifecycle Marketing

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Yes Lifecycle Marketing has announced that Berkshire Hathaway’s See’s Candies, one of the most trusted and timeless candy makers in the world, has extended its partnership with the vendor through 2021 and will continue to use its expert strategy, email creative and analytics services as well as its robust multichannel execution capabilities supported by best-of-breed database marketing solution Marketzone and multichannel marketing communications platform Yesmail360.

See’s Candies first partnered with Yes Lifecycle Marketing more than 10 years ago for data processing before expanding the scope of the relationship and transitioning its database to Yes Lifecycle Marketing’s Marketzone product. Along the way See’s Candies adopted Yesmail360 for its cross-channel orchestration and deployment capabilities and enlisted the vendor’s strategy, email creative and analytics services to help develop an end-to-end lifecycle marketing program that delights and engages subscribers. Since transitioning and implementing a cohesive lifecycle program, See’s Candies has seen 117 percent overall database growth.

“Yes Lifecycle Marketing is one of our longest serving and most trusted marketing partners,” said Jensen DeWees, Marketing Director, See’s Candies. “From direct mail campaigns to audience profiles and email marketing, our team at Yes Lifecycle Marketing has enhanced our direct marketing program and has played a pivotal role in the evolution of our customer engagement strategies while never losing sight of the values that define our historic brand.”

As the partnership expanded, Yes Lifecycle Marketing’s creative and strategic teams enhanced the email program to better segment, target, and engage subscribers with updated creative and relevant content consistent with the See’s Candies iconic brand.

Relying on Yes Lifecycle Marketing’s advanced targeting, segmentation and dynamic content capabilities, See’s Candies plans to deliver even more personalized messaging to its audience going forward.

“We are honored that See’s Candies has chosen to extend our partnership as it continues to cultivate a sophisticated, multichannel marketing program that engages their audience along each step of their lifecycle,” said Sumit Bhalla, Senior Vice President of client services at Yes Lifecycle Marketing. “With the help of our agency services teams, See’s Candies has developed a data-driven strategy for identifying, targeting and engaging its core customer segments across channels.”

“To build and maintain a powerful brand, savvy marketers know that they need to build and maintain a strong relationship with a technology partner that can scale in order to meet their evolving needs and goals,” said Jim Sturm, President at Yes Lifecycle Marketing. “Our robust technology solutions and experienced services teams enable marketers to meet the ever-changing consumer expectations and deliver meaningful experiences across channels.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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