Rebhan & Associates Joins Berkshire’s Real Living Real Estate Brand

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Real Living Real Estate, one of the nation’s leading real estate franchisors and a member of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Rebhan & Associates has joined the network and is operating as Real Living Carolinas Real Estate.

Real Living Real Estate is a network brand of HSF Affiliates LLC, whose parent company is HomeServices of America, Inc., a Berkshire Hathaway affiliate.

Rebhan & Associates remains independently owned and operated by real estate veterans James and Kathleen Rebhan and serves buyers and sellers in the counties of Mecklenburg, Union, Iredell, Gaston, Cabarrus, Lancaster and York.

Kathleen Rebhan said joining the Real Living brokerage network was a natural choice as both organizations share a common philosophy focused on the needs of clients. “Real Living is the most recognized and highest-rated brand among the only group that counts – consumers,” she said. “As a brokerage, we understand that leveraging the Real Living brand name, as well as the support of its parent companies, would position the company competitively in the Charlotte market.”

In 2017, Real Living network brokers and agents earned an unprecedented 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC).

Jim Rebhan added that the brand will appeal to buyers throughout the bustling Charlotte area. “We believe that people moving to the Carolinas will place more value on a brand that connects with clients and the reasons they move,” he said. “Charlotte is a world-class leader in financial services and other industries, and an incomparable hub of opportunity for families and individuals looking to call the region home.”

Rebhan added that the collaborative efforts provided by Real Living will allow Real Living Carolinas Real Estate agents to provide an even higher level of service to clients while encouraging new agents to join the firm. With their network membership, the brokerage also gains access to Real Living’s customized tools and resources.

“Real Living Carolinas Real Estate brings a unique consumer-centric approach that strongly aligns with the Real Living brand,” said Allan Dalton, chief operating officer of Real Living Real Estate. “The brokerage accepts that as lifestyle advisors they’re doing more than marketing homes, but instead marketing overall lifestyles. To many people in the region, and particularly Charlotte, the Carolinas represent where real living begins.”

Real Living Carolinas Real Estate is highly specialized in residential and commercial real estate, relocation services, property management, REO and short-sale transactions. The company also boasts a Senior Preferred Services Division and is recognized as a certified diversity supplier for real estate services for the Charlotte metropolitan area.

Kathleen Rebhan believes the brand will have particular appeal among the company’s home-selling clients. “A major reason why we joined Real Living has to do with their innovative and client-centric approach to marketing homes, specifically through the Real Living Customized Home Marketing SystemSM. The system and our agents focus on personalizing a plan, not only for each individual property, but also how it celebrates and promotes the overall lifestyle of each home for sale. This is a true departure from our industry’s one-size-fits-all approach to home marketing,” she said.

The full-service brokerage is proud to be nationally certified as a Women’s Business Enterprise.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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