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Allan Dalton, CEO, Real Living Real Estate, has announced that Real Living, the first national franchisor that gave clients the power to grade their customer service, received a 98% customer satisfaction rating for 2018, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the second consecutive year that the Real Living Real Estate network placed well above the industry for customer satisfaction.
Through Real Living’s innovative Real Living 360 Service® program, network members ask customers to candidly rate the performance of their sales agent. QSC administers and validates these customer service satisfaction results following closed transactions for participating agents. Nearly 7,000 buyers and sellers were surveyed to measure the satisfaction of Real Living Real Estate network customers.
“It’s no surprise that the Real Living network scores so well,” said Allan Dalton, CEO, Real Living Real Estate. “Our Real Living network Lifestyle Advisors are well qualified to meet the unique needs of their customers.” Dalton added, “This distinction, plus our customized approach, puts our brand above the rest as demonstrated by the excellent results of this survey.”
In the results, a full 94% of home buyers and 91% of home sellers who worked with Real Living network sales associates reported being “very satisfied” with the results and service provided by their Real Living network real estate professional. According to the latest report from the National Association of REALTORS®, only 62% of buyers and 64% of sellers said they were very satisfied with the buying process and service provided by their real estate professional.
The survey also found that 97% of Real Living network customers surveyed said they would likely use the same sales professional in the future and would recommend the same professional to a relative or friend.
Chris Stuart, CEO, HSF Affiliates, congratulated the Real Living network for its QSC scores. “I’m so proud of our network of professionals for achieving these impressive results time after time.” Stuart added, “This record-high 98% satisfaction rating speaks to the passion and dedication of the network to provide only the very best in customer care.”
© 2019 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.