NFL Player’s Contract Dispute Gives Dairy Queen Unanticipated Publicity Windfall

(BRK.A), (BRK.B)

An NFL football player’s contract dispute has given an unanticipated publicity windfall to Berkshire Hathaway’s Dairy Queen.

Pittsburgh Steelers running back Le’Veon Bell, who had been in a contract dispute with the Steelers, submitted an application to work at Dairy Queen while trying to come to terms on a long-term contract with the Steelers.

On Tuesday, customers at the Dairy Queen in New Kensington, Pennsylvania discovered that Le’Veon Bell was taking their orders and serving fans, at least for the day.

Bell’s stint at the Dairy Queen came about after he tweeted a photo of himself filling out the application.

Dairy Queen tweeted back: “We’re always looking for top talent to join our team. Send us a DM and we’ll set up an interview.” Bell took Dairy Queen up on its offer, and fans of the Steelers and Dairy Queen were the beneficiaries.

In August, Bell resolved his contract dispute, which came during training camp, but he stepped behind the counter on his day off as part of his love for DQ.

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.