In January, Berkshire Hathaway’s NetJets signed tennis superstar Maria Sharapova as a “brand ambassador.” Now, the leader in fractional jet ownership has signed on as the official private aviation partner of PowerShares Series Tennis for the 2016 season.
As part of the deal, NetJets will receive increased advertising throughout the series, branded features during broadcasts, and hospitality for select events.
Jon Venison, president of InsideOut Sports and Entertainment, the operator of the PowerShares Series, stated that the series is “thrilled and honored to be associated with such a prestigious company.”
The PowerShares Series is a competitive tennis circuit featuring legendary tennis icons and world-renowned champions Andre Agassi, Pete Sampras, Andy Roddick, John McEnroe, Jim Courier, Michael Chang, James Blake, Mark Philippoussis, and Mardy Fish. Each tournament features 4 Champions paired off in one set semi-finals and culminates with the winners meeting in a one-set championship match.
The series begins on April 8th in Chicago, the first of five events in April, before three more events in July and August, culminating with two events in each November and December.
In her role as a NetJets brand ambassador, Maria Sharapova will work with NetJets’ marketing, with a particular focus on social media. She will also provide exclusive experiences for NetJets owners throughout the partnership.
“I have been a long time owner of NetJets, since 2004, and now to become an Ambassador for this quintessential lifestyle company is very exciting,” said Sharapova.
Forbes ranks Sharapova as the highest paid female athlete for the past nine years.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.