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Lubrizol, a maker of specialty chemicals for a wide variety of applications, is launching a new series of thermoplastic polyurethane (TPU) products, Estane SMART TPU, for smart wearable devices.
The Estane SMART TPU product portfolio is specifically designed to address the rapidly growing wearable device market, particularly for soft touch bands in smartwatches and fitness tracker applications.
The Estane SMART TPU series includes both aromatic and aliphatic TPU grades with hardness levels ranging from 70A to 88A. Depending on OEM requirements, the product portfolio offers the wearable market a solution for soft materials having robust mechanical properties and a good chemical and UV resistance.
Junkers Wang, global market segment manager, Estane Engineered Polymers Industrial Consumer Electronics, says: “The new product series will further strengthen our intimacy with electronics OEMs along with other ongoing elastomer based projects that are already in production. Estane SMART TPU is off to an amazing start as some of the products have been adopted by premium OEMs for wristband applications.”
According to the company, its Estane TPU portfolio bridges the gap between flexible rubber and rigid plastics.
© 2016 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.