Lubrizol Takes Stake in One Ocean Beauty

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Lubrizol has acquired a minority stake in One Ocean Beauty, a New York-based cosmetics company that uses kelp and algae in its products.

The company says that the microorganisms living in extreme ocean environments develop unique survival properties to protect themselves against UV radiation, pollution and physical damage.

“This investment represents our commitment to nurturing the next generation of beauty brands. As more customers turn to clean beauty and socially-committed companies, we see this as a compelling opportunity in this space,” Brandon Ford, Chief Accelerator Director of Lubrizol Skin Essentials, said.

One Ocean Beauty was founded by industry veteran Marcella Cacci. Cacci has a track record in both beauty and luxury and was part of the Burberry repositioning team that took Burberry public in 2002. She established Burberry Beauty driving retail sales to over $500M. Known for her innovative and strategic thinking, Cacci has developed a 360 degree, socially-aware concept that is completely in tune with the zeitgeist. Select key advisors for One Ocean Beauty include Fabien Baron (Baron & Baron) for creative advisory, and Oz Garcia for nutricosmetic development.

“The partnership with Lubrizol is a significant step in developing our unique product offering and remaining on the cutting edge of technology – the team at Lubrizol shares our vision for clean beauty and conscious consumerism. We are excited to launch a new business model that is in tune with changing customer behaviors,” Marcella Cacci, Founder and CEO of One Ocean Beauty, said.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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