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Lubrizol

Lubrizol Launches Lubricant Market Advocacy Website

(BRK.A), (BRK.B)

The Lubrizol Corporation’s Lubrizol Additives business segment has launched a new, all-encompassing industry insight website, LubrizolAdditives360.com.

The website serves as a convenient single source for content that covers the entire lubricant market and reinforces Lubrizol’s role as a market leader in the industry.

The new site incorporates all the information and insights customers have come to rely on from Lubrizol’s previous industry insight websites, DriveLineNEWS.com, FluidLineFlash.com, GF-¬6.com, HDDEO.com, MCEO.com and PCEO.com. Content on the site is arranged in a format that aligns with the following specific business focus areas and the correlating opportunities in the marketplace:

• Passenger (including passenger car and motorcycle)
• Commercial (including on-road and off-road vehicles)

Key features of LubrizolAdditives360.com include:

• announcements on the latest engine oil specifications;
• information on advancements in passenger vehicle technology;
• reports on new trends in automotive gear manufacturing;
• intelligence on driveline and engine oil lubricants and fuels; and
• insight into innovative solutions for off-highway vehicles.

“Lubrizol Additives has always taken great pride in being a market leader and an advocate for the use of higher performing lubricants,” said Mike McCabe, director, Lubrizol Additives global marketing. “We are confident that this new industry insight website will provide valuable content for our customers and continue to drive the industry forward in a positive direction.”

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.