(BRK.A), (BRK.B)
Berkshire Hathaway’s The Lubrizol Corp. and Vidalia Denim, a division of Vidalia Mills Co., have entered into a strategic relationship that makes Lubrizol a preferred supplier of stretch fibers in its denim fabrics.
Both companies will work closely to maximize the performance and eco-friendly attributes of Lubrizol’s X4zol™-J elastomeric fiber in Vidalia’s production of denim fabrics.
Dan Feibus, CEO of Vidalia Mills Co., stated: “The production of stretch fabrics holds such an important place in the denim industry today. Vidalia’s decision to work with Lubrizol as a preferred supplier of stretch fibers furthers our mission to build the most efficient and environmentally friendly denim mill in North America.”
Feibus added, “Lubrizol provides us with an innovative state-of-the-art solution for sustainably produced, high-performance stretch fiber, and represents a key element in the evolution of great denim products and we are extremely excited to be working with Lubrizol on this project. Lubrizol is a global leader whose commitment to constant innovation and best practice sustainable manufacturing are a perfect fit for Vidalia.”
“We at Lubrizol are truly excited about teaming up with Vidalia to incorporate our X4zol-J technology into their denim fabrics,” Rob Richardson, global business director for Performance Apparel at Lubrizol, said. “While X4zol-J has already been adopted by many strategic global denim brands, we see this as an essential next step in helping advance the apparel industry’s sustainability agenda.”
© 2018 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.