Latter & Blum Team Joins Berkshire Hathaway HomeServices, Forms Brokerage

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, has announced that a top-performing team from Latter & Blum has joined its network operating as a full-service brokerage named Berkshire Hathaway HomeServices Shaw Properties.

The group is led by local real estate veteran Stephanie Shaw who is respected throughout the region for her knowledge, expertise and relentless client service. Shaw comes from stellar real estate lineage: Her mother Danette Shaw is recognized with REALTOR Emeritus status from the National Association of REALTORS for more than four decades of real estate service and leadership in Gulfport.

“We are delighted to welcome Stephanie Shaw and her team to the Berkshire Hathaway HomeServices network,” said Gino Blefari, chairman of the network. “This group shares a love for the real estate business and it shows in the service they provide to their clients. Stephanie wants to grow her business in the region and we will support her each step of the way.”

Stephanie Shaw brings with her a dozen skilled and experienced agents as the core of Shaw Properties and plans to grow the company with an ambitious recruiting campaign. She said her brokerage will emphasize a culture of continuous improvement with advanced real estate training and extensive use of Berkshire Hathaway HomeServices’ Forever Cloud technology platform.

“We are thrilled to bring the Berkshire Hathaway HomeServices brand to Gulfport and beyond,” Stephanie Shaw said. “The network is the fastest-growing in real estate for many important reasons, starting with powerful brand recognition, the extensive support and resources it provides its network members and the people behind the brand. We immediately feel like part of a big family and we’re ready to make the family proud.”

Stephanie Shaw added that her business principles and values match those of Berkshire Hathaway HomeServices. “We are an ideal match,” she explained. “The network’s core values – Trust, Integrity, Stability and Longevity – are the same as Berkshire Hathaway Inc. itself and are the same values I’ve pursued since I’ve been in business. Trust and integrity are absolutely essential in business; without them you’re nothing.”

Shaw Properties will grow, said Stephanie Shaw, who expects to double the size of her brokerage and its market share in two years. “By joining the Berkshire Hathaway HomeServices network I’m able to provide my agents with the industry’s best real estate technology and services that I couldn’t begin to supply on my own. I’ve been tossed the keys to a performance race car and my team is ready to hit the gas for their clients.”

Shaw Properties agents now have access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more. Berkshire Hathaway HomeServices has aligned with Salesforce to deliver world-class technology support to its network members far into the future. The brand also provides global listing syndication, professional training and ongoing education and the exclusive Luxury Collection marketing program for premier listings. Its Prestige Magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real estate consumers.

Timing for her network membership is ideal, Stephanie Shaw added. The Mississippi Gulf Coast is an up-and-coming region with a percolating economic engine, two military bases and 27 miles of white-sand beaches. The area is a favorite of snowbirds and others through the U.S. and abroad, and its relatively modest average home price of $165,000 will only grow.

“There’s no question we’re excited about the future,” said Stephanie Shaw. “Berkshire Hathaway HomeServices gives us access to global real estate consumers and an active relocation and referral network. Those seeking Gulfport for their real estate investment will find us proudly ready to help.”

Chris Stuart, CEO of Berkshire Hathaway HomeServices, welcomed Shaw Properties. “Stephanie and her team will be wonderful brand ambassadors of Berkshire Hathaway HomeServices,” he said. “The combination of her terrific team and the Berkshire Hathaway HomeServices brand will be difficult to beat in the region and it creates a compelling option for clients and agents alike.”

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.