Kraft Heinz is opening a €90m innovation center in Amsterdam’s Zuidas business district.
The center will employ 450 people and its goal is not so much brand or product development as focusing the food conglomerate on new ways of operating.
The center’s location will be just 10 minutes from Schiphol airport, a major European hub.
The Centre for Excellence will “devise ways to work more efficiently by creating globally applicable best practices.”
“The Global Centre of Excellence is focused on new methods of growth and operational efficiencies while our R&D and culinary centre in Nijmegen continues to drive new product development across the Zone,” noted Rafa Oliveira, president of Kraft Heinz’s operations in Europe, the Middle East and Africa.
The Netherlands is a major focal point for Kraft Heinz’s European operations. The company already has a R&D and culinary center in Nijmegen and production facilities in Elst and Utrecht.
In 2017, the company opened a 61,700 sq m distribution facility at the Park15 industrial park in the Arnhem-Nijmegen region of the eastern Netherlands. The business park is strategically located between the port of Rotterdam and the German Ruhr Valley.
© 2018 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.