Kraft Heinz Looks to Expand India Sales With New Indo Nissin Foods Partnership

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Just weeks since selling its Indian brands – Complan, Glucon-D, Nycil, and Sampriti – to Zydus Wellness, Kraft Heinz has entered a distribution partnership with Japanese food giant Indo Nissin Foods.

The company is best known as the manufacturer of Cup Noodles and Top Ramen instant noodles.

The partnership will include multiple channels such as retail, modern trade, government channels and e-commerce distribution avenues, ensuring consumers have seamless access to Heinz Tomato Ketchup, said Heinz.

The partnership will also aim to open up new markets and introduce additional Kraft Heinz products into the Indian market.

Sankalp Potbhare, MD of Kraft Heinz India, said: “We are looking to aggressively grow in India with the support of Indo Nissin Foods’ distribution channels.”

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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