Kraft Heinz Canada Acquires Ethical Bean Coffee

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Kraft Heinz Canada, a subsidiary of The Kraft Heinz Company, has acquired the assets of Ethical Bean Coffee.

Founded in 2003, Ethical Bean Coffee is a leading roaster of 100% Fairtrade, certified organic coffee. Based in Vancouver, British Columbia, Ethical Bean is committed to social responsibility, global awareness and environmental accountability.

Terms of the deal were not disclosed.

Carlos Piani, President of Kraft Heinz Canada said: “Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians. We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin. The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our Company.”

Lloyd Bernhardt, co-founder of Ethical Bean stated: “We are proud of what Ethical Bean has been able to accomplish over the past fifteen years, building a brand with a solid reputation across North America for great tasting coffee, that is sustainably sourced. With Kraft Heinz’s expertise and scale, we’re confident that Ethical Bean Coffee will continue to deliver on that reputation to a much wider audience.”

Ethical Bean Coffee is a leading roaster of 100% Fairtrade Certified Organic coffee. Co-founders Lloyd Bernhardt — recognized by Business in Vancouver’s “Top 40 under 40”, and Kim Schachte — an award-winning graphic designer, are committed to social responsibility, global awareness, and environmental accountability.

Their journey to Guatemala in 1999 to adopt their daughter forever changed their lives, sparking a passion for the culture of the country and inspiring a desire to better the lives of the farmers and families living and working in the coffee industry. The couple returned to Vancouver and in 2003 launched Ethical Bean Coffee. What began as a small operation with one employee has grown into an international success.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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