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GEICO Insurance

GEICO Creates Virtual Assistant “Kate” to Answer Insurance Questions

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If you have an insurance question just ask Kate, GEICO’s new virtual assistant. Available through the GEICO Mobile app, you can ask Kate a question and she will respond with quick, personalized answers.

“Interactive voice assistant technology has altered the way customers interact with their mobile devices,” said Pete Meoli, GEICO mobile and digital experience director. “Kate is very intuitive and has been programmed to connect with policyholders at a deeper level.”

Kate is available 24/7 to policyholders and makes self-service easier by answering questions and helping with their policy needs. She has been programmed to know about insurance and can provide customers with specific policy information. Customers can also initiate conversations with Kate by typing or speaking to her.

Meoli notes that Kate has a personal side and will reveal details about herself if asked. “We wanted her to be friendly with a natural interaction,” said Meoli. “She is always learning from our customers and will be an integral part of enhancing their experiences with GEICO.”

Kate is currently available within the mobile app for iOS, with plans to introduce her to Android policyholders in early 2017.

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.