Fruit of the Loom has announced a new partnership and licensing agreement with Goldbug, the largest distributor of infant and children’s accessories in the United States.
The new relationship between Fruit of the Loom and Goldbug will produce a unique product line to cover babies’ needs from head to toe, which will sell at national and online retailers beginning in spring 2019.
“As a proven leader in the baby softgoods market, Goldbug’s focus on quality and innovative design makes them the perfect strategic partner for us as we enter this category,” said Melissa Burgess Taylor, Fruit of the Loom, Inc., Chairman and CEO. “Fruit of the Loom is known for its quality, value and style, and we are excited to offer innovative products to new parents seeking a known and trusted brand for their children.”
“We are enormously proud to begin a partnership with Fruit of the Loom, an iconic American brand recognized around the world,” said Katherine Gold, Goldbug CEO. “We look forward to a long and productive relationship with Fruit of the Loom, which will allow us to grow together and develop products that offer solution-oriented, pleasing designs that parents will love.”
© 2018 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.