Fruit of the Loom Chooses New PR Agency

(BRK.A), (BRK.B)

Fruit of the Loom has selected Cohen & Wolfe as its new North America public relations agency. The 160-year-old underwear manufacturer switched from Ketchum.

Cohen & Wolfe has previously done branding for Barclays, ExxonMobil, GlaxoSmithKline, Hennessy, Mandarin Oriental Hotel Group, Mattel, Panasonic and Smucker’s. The company is a subsidiary of WPP, the world’s largest communications services group.

“We were impressed with the Cohn & Wolfe team and their spot-on consumer insights, uniquely creative ideas and enthusiasm for our brand,” Bryse Yonts, manager of brand communications for Fruit of the Loom, said.

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.