Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that independent brokerage Crager Real Estate has joined the network operating as Berkshire Hathaway HomeServices Crager Tobin Real Estate.
The brokerage, founded in 2001 by Broker/Owner Laura Crager, operates throughout Central Ohio including Champaign, Clark, Delaware, Fayette, Franklin, Madison and Pickaway counties and surrounding communities.
Berkshire Hathaway HomeServices is one of America’s fastest-growing brokerage networks with nearly 43,500 agents and 1,313 offices named to the brand since its 2013 launch.
Crager Tobin Real Estate remains independently owned and operated by Laura Crager and her daughter Kate Crager-Tobin. “We are the same great, local company now backed by a powerful brand,” Laura Crager said. “Berkshire Hathaway HomeServices stands for trust, integrity, stability and longevity and the name stands apart in real estate. We’re proud to bring this brand home to our communities.”
“Berkshire Hathaway HomeServices offers us systems, tools and consultation to help us enhance and grow our operations for years to come,” explained Kate Crager-Tobin. “We’re building a premium environment for our agents to help them deliver incomparable service to our Central Ohio clients.”
With their transition, Crager Tobin Real Estate agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite focusing on lead generation, marketing support, social media, video production/distribution and more. Beyond technology, the brand provides national and international marketing support, professional education and the exclusive Luxury Collection for high-end listings.
As part of the network, Crager Tobin Real Estate is also in line for client referrals from outside its marketplace and relocation business. “We considered franchise opportunities for some time and decided Berkshire Hathaway HomeServices is the best choice for our brokerage, agents and clients,” said Laura Crager. “It gives us all pieces of the puzzle.”
Growth is on the minds of Laura Crager and Kate Crager-Tobin. “We believe the Berkshire Hathaway HomeServices brand will have broad appeal among real estate professionals and consumers alike,” Laura Crager said. “We would like to increase our agent count and add new offices throughout the marketplace over the next few years.”
“We are incredibly excited about the future and our agents can’t wait to represent the brand,” said Kate Crager-Tobin. “We will grow, yet we will always be the family-oriented brokerage that does what’s best for its clients.”
“We proudly welcome Crager Tobin Real Estate to our network,” said Gino Blefari, president and CEO of the Berkshire Hathaway HomeServices. “Laura and Kate operate a terrific, local company with a great reputation. The brokerage will be strong brand ambassador in Central Ohio.”
© 2017 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.