Clayton Homes Launches Major TV Campaign

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According to a study by Home.com, seven out of ten non-home-owning Millenials think they will never be able to afford buying a home.

Berkshire Hathaway’s Clayton, one of the largest home builders in the nation, is clearly out to counter that notion. The home builder has launched a new television advertising campaign which takes aim at showcasing the modern prefab home and educating the public about the benefits of off-site construction.

With the average price of a new site-built home with land in 2018 nearing $400,000 according to the U.S. Census Bureau, prefab homes offer an attainable solution starting under $200,000 in most markets plus cost of land.

Called “Prefabulous”, the campaign is part of Clayton’s mission to elevate the manufactured housing industry and challenge the outdated myths that create misconceptions around this innovative, efficient construction method.

The commercial takes the viewer inside the set of a home building facility and follows a family through a beautiful Clayton Built® home as it’s being constructed, highlighting high-end features and modern design.

“Homes built off-site offer higher quality, more value and a smart solution to the affordable housing crisis in America,” said Kevin Clayton, CEO of Clayton. “This campaign was created to help more families realize they can attain a beautiful, quality home without sacrificing modern amenities. Off-site construction can make the dream of homeownership a reality by leveraging innovative building practices, automation and bulk purchasing power.”

Every Clayton Built® home is built inside an ISO 14001 certified facility, away from the damage and delays that can be caused by rain and seasonal weather. Construction cost savings are achieved by purchasing building material and name-brand appliances in bulk and utilizing economies of scale.

Off-site building efficiencies, production line like assembly and material recycling also aid in reducing the waste and cost of construction.

Off-site construction is uniquely positioned to provide access to quality housing at a variety of income levels. Available prefab home features:
• Permanent foundation with porch
• Open floor plan concept
• Upgraded all-wood cabinets and farmhouse sink
• ecobee3 lite smart thermostat and energy efficient appliances
• Wide plank flooring and drywall interior

“Clayton is uniquely positioned to bridge the affordability gap using both on-site and off-site home construction methods,” said Clayton. “Our goal as a company and industry is to democratize luxury and provide attainable homeownership for all families.”

© 2019 David Mazor


Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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