Category Archives: Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Crest Real Estate Opens Office in La Cañada Flintridge

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Berkshire Hathaway HomeServices Crest Real Estate, a transaction and service leader in Burbank, La Crescenta and Sunland, has a new office in La Cañada Flintridge.

The office, located at 1115 Foothill Blvd., gives the brokerage a foothold on the strategically important La Cañada Flintridge market and gateway to one of the area’s most distinctive and affluent communities. It features an array of modern amenities including open-concept collaboration space, soft seating, coffee bar, a large monitor for virtual home tours and ample supporting technology.

“We see wonderful opportunity in La Cañada Flintridge and we’re excited to establish an office there,” said Brokerage Owner Ray Mirzakhanian. “We believe our Berkshire Hathaway HomeServices brand will be warmly embraced in the market as residents understand its appeal and marketing potential.”

Brokerage Manager Carey Harvey said residents should expect a high level of service from the office’s agents. “Crest Real Estate already conducts business in La Cañada Flintridge, and our agents are highly familiar with the community and its nuances,” she explained. “Our team will hit the ground running with the same quality service for which our brokerage has always been known.”

Carey added that the office will be a place of collaboration for agents and their clients. “Today’s real estate agents can make calls or hop online anywhere, yet they still need physical space to meet clients and collaborate,” she explained. “Our La Cañada Flintridge office give us that space and encourages interaction. It’s a terrific place to conduct business.”

One of Crest Real Estate’s strategic objectives is to raise its average selling price across the communities it serves. The La Cañada Flintridge office will help the brokerage with this goal, said Angelica Leon, Crest Real Estate’s attorney/broker associate. “The market is one of Southern California’s finest with a wide range of estates, custom homes, equestrian properties and other upscale residences,” she said. “Clearly, our service to the market is strategically important to our company. I can’t think of a better fit for the La Cañada Flintridge community than Berkshire Hathaway HomeServices Crest Real Estate.”

Crest Real Estate’s La Cañada Flintridge office is the next in a series of growth steps, said Mirzakhanian. The brokerage is considering office locations in Pasadena, among other neighboring communities.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Hilton Head Bluffton Realty Announces New Office in Bluffton

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Berkshire Hathaway HomeServices Hilton Head Bluffton Realty today expanded its reach into the Lowcountry by opening a new office in Bluffton, one of South Carolina’s fastest-growing communities.

The office, a brand-new facility located on The Promenade in the city’s Old Town historic district, gives Hilton Head Bluffton Realty a second location and immediate access to greater Bluffton’s burgeoning real estate market.

“We already conduct a lot of business in Bluffton so it has always made sense for us to open an office there,” said Broker/Owner Randy Smith. “Bluffton is a wonderful community and strategically important to our company for greater access to the Lowcountry. We’re excited to open our doors there.”

The office, located at 212 Bluffton Road, features Charleston-style architecture with array of modern amenities including open-concept collaboration space, soft seating, coffee bar, a large monitor for virtual home tours and all the supporting technology.

“The office is bright and inviting,” said Bill True, a broker and principal at Hilton Head Bluffton Realty. “Today’s agents can make calls or get online anywhere, but they still need a physical space to network, collaborate with colleagues and meet with clients,” True explained. “Our Bluffton office provides such space and promotes collaboration and interaction with our clients and fellow agents. It’s just a great place to conduct business.”

Smith and True also chose the location for its access to architects, builders, legal professionals and others in the area supporting the real estate process. The Promenade boasts an abundance of restaurants and a vibrant art scene, as well. “There’s a lot of foot traffic on The Promenade – it’s where people want to be,” said Smith.

Hilton Head Bluffton Realty joined Berkshire Hathaway HomeServices in the fall of 2017. Besides Bluffton and Hilton Head, the brokerage serves Belfair, Berkley Hall, Callawassie, Colleton River, Hampton Hall, Hampton Lakes, Oldfield, Palmetto Bluff and Sun City.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Verani Realty Adds Top New Hampshire Sales Group

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Berkshire Hathaway HomeServices Verani Realty has announced that the Chadd Dempsey Real Estate Experts team, one of New Hampshire’s most productive real estate sales groups, has joined its brokerage.

The team, formerly of Keller Williams Realty Metropolitan in Hooksett, includes Chadd Dempsey, wife Caren Dempsey, Mark Hammond and Anne Anctil. It generated more than $28 million in closed sales volume in 2017 and is a fixture in Bedford, Bow, Londonderry, Manchester, Hooksett, Goffstown, Merrimack and Auburn.

“We’re proud to welcome the Chadd Dempsey Real Estate Experts team to Verani Realty and the Berkshire Hathaway HomeServices network,” said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. “This team is professional, hard-working and flat-out good at what they do. We expect the group to grow its business to new heights representing Berkshire Hathaway HomeServices Verani Realty.”

Added Giovanni Verani, president of Verani Realty: “For many years we’ve appreciated the work Chadd Dempsey and his team do for clients – they’re tough to compete against. We’re glad they’re now a part of our brokerage and we’re ready to help them achieve even more success in the service of clients.”

Chadd Dempsey said Verani Realty’s family culture and marketing support were significant factors in his team’s move, as were the brokerage’s superior technology and long-standing reputation in the marketplace. “We’ve found a terrific new home at Verani Realty and the Berkshire Hathaway HomeServices brand is second to none in real estate,” he said. “With new tools, resources and support available to us through Verani Realty and the brand, we expect to win more business and reach new markets.”

The Chadd Dempsey Real Estate Experts team builds lasting relationships with clients through relentless service and expertise. In fact, a full 75% of its business is generated by referrals from existing clients. Trust and care help form the foundation of each client relationship. “We simply care about our clients and want the very best for them,” said Caren Dempsey. “Our motto sums it all up: ‘We are in the business of helping people. We just happen to sell houses.’”

Chadd Dempsey entered the real estate business in 2004 after a successful career in health club sales and as a certified personal trainer. His business accelerated quickly and later Caren, a registered nurse, made a career change to help out. Hammond brings more than 30 years of real estate sales experience to the Chadd Dempsey Real Estate Experts team, and Anctil provides important administrative support.

The group is active in the local community and supports the ROCA Kidz Club in Manchester, which provides a fun and safe environment for local kids where they can have hot meals, a place to play, and access to homework help and activities.

Chadd Dempsey said he and his team expect to exceed last year’s volume total as they step forward to a new era with Verani real estate. “We are excited, and our clients are excited, that we’re a part of Berkshire Hathaway HomeServices Verani Realty,” he explained. “Through our new relationship we’ll be able to serve clients better and enhance the customer experience overall.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Century 21 Van Der Wende Associates Joins Berkshire Hathaway HomeServices

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Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, has announced that Century 21 Van Der Wende Associates has joined its network, operating as Berkshire Hathaway HomeServices Van Der Wende Properties.

The full-service brokerage, serving the greater North Jersey market, remains independently owned and operated by local real estate veterans Bob and Lorraine Van Der Wende. The two founded their company in 1980 and have grown it into a local powerhouse known for market expertise and superior client service. In fact, Van Der Wende Properties has led the Passaic Valley in home sales volume the last 27 years, according to Garden State MLS data. Berkshire Hathaway HomeServices remains among America’s fastest-growing real estate brokerage networks with 47,000+ agents and 1,400 offices named to the brand since its September 2013 launch.

“Van Der Wende Properties is a terrific brokerage and a clear market leader for nearly three decades – that’s huge for our brand,” said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. “The company is as much known for sound leadership and skilled, attentive sales professionals as it is for its work ethic and love for the business. We’re proud to welcome this team to Berkshire Hathaway HomeServices.”

“As brokerage owners, our responsibility is to provide our agents with the very best resources so that they may be their very best for their deserving clients,” said Broker Bob Van Der Wende. “I interviewed and researched every brokerage network you could imagine, and the one that met my tough criteria was Berkshire Hathaway HomeServices.”

The brand is fresh, progressive and distinctive, he continued, with core values closely aligned with those of his company: trust, integrity, stability and longevity. “Simply put, we think Berkshire Hathaway HomeServices is the best brand name in real estate, and when our agents are sitting across from a client that homebuyer or seller will feel instant trust and credibility.”

Lorraine Van Der Wende said Berkshire Hathaway HomeServices’ tools, resources and support will help her team win business, operate more efficiently and better serve clients. With their network membership, Van Der Wende Properties’ agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The brand also provides international listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

“The network is committed to providing the best tools and systems to enable their franchisees to stand apart from the competition and be even more productive,” she said. “We are excited for our future with Berkshire Hathaway HomeServices.”

Bob Van Der Wende added that the brand will help Van Der Wende Properties recruit more of the region’s top sales professionals and reach new markets. “The possibilities are endless for a hard-working brokerage charged by the momentum and power of a brand that’s aggressively increasing market share, agent tools and support,” he said. “We will grow and serve more clients, from entry-level and move-up buyers to sellers of our markets’ finest luxury homes.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Florida Adds Charity & Weiss International Realty

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Berkshire Hathaway HomeServices Florida Realty has acquired Charity & Weiss International Realty, LLC, expanding into the Sarasota & Manatee Counties.

The expansion will allow the new company and affiliation to gain access to Berkshire Hathaway HomeServices’ Global Network Platform for lead generation, marketing support, video production and social media—along with access to listing distribution, relocation referrals, professional education and the Luxury Collection marketing program for high-end listings.

Charity & Weiss International Realty, LLC—founded in 2006 by Broker/Owners Gabriele Charity and Ruediger Weiss—specializes in international and domestic real estate, property management and commercial sales.

Charity and Weiss will stay on as team leaders of the group at Berkshire Hathaway HomeServices Florida Realty.

“Charity & Weiss and its sales professionals are perfect additions to our operations in the Sarasota/Manatee area,” said Rei L. Mesa, president and CEO of Berkshire Hathaway HomeServices Florida Realty, in a statement. “The firm is known for their strong leadership, exceptional customer service and a high level of professionalism. We’re proud to welcome Gabi, Rudi and their dedicated team to our Family of Services.”

“We are excited to have the professional and well-respected, multi-lingual Charity & Weiss team join our company and to continue their long-standing tradition of growth with exceptional service—now coupled with our brand, tools and global resources,” remarked Elaine Glandon, regional vice president of Berkshire Hathaway HomeServices Florida Realty.

“We view our network membership as an investment in our sales professionals,” said Charity. “These resources alone will help our sales professionals take their businesses and service to new heights. Ultimately, that’s great news for real estate consumers throughout the region.”

“Berkshire Hathaway HomeServices Florida Realty’s core values, active global expansion, vision and technology platform are an excellent match for our team. We believe that the Berkshire Hathaway HomeServices Florida Realty brand will resonate extremely well with our customers and sales professionals alike,” commented Weiss.
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© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Central Nebraska’s Sales-Leading Realtor Joins Berkshire Hathaway HomeServices

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Berkshire Hathaway HomeServices has announced that Century 21 Da-Ly Realty has joined its network operating as Berkshire Hathaway HomeServices Da-Ly Realty.

The full-service brokerage, led by local real estate veteran Jeffrey Reed, is Central Nebraska’s perennial leader for units sold and sales volume. It holds a 54% share of the Grand Island real estate market where its three offices operate.

Berkshire Hathaway HomeServices remains one of the nation’s fastest-growing real estate brokerage networks with 46,000+ agents and nearly 1,400 offices named to the brand since it was launched in September 2013. The network was recently named “Real Estate Agency Brand of Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend Study.

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, welcomed Reed and his team. “Da-Ly Realty is an institution in Central Nebraska that has earned the respect and repeat business of its clients,” Blefari said. “The team’s strong work ethic, professionalism and expertise set it apart in the marketplace. I know that our entire network is very proud that its newest member to the brand is as accomplished and widely respected as Jeffrey and his agents.”

“My vision is to expand my brokerage and I felt like the Berkshire Hathaway HomeServices support team, with all its brokerage-management experience, understood my goals and would best help me achieve them,” said Reed. “The Berkshire Hathaway HomeServices brand couldn’t be a better choice for us, operating in such proximity to Warren Buffett and Berkshire Hathaway Inc. We think consumers in our markets will appreciate the combination of Berkshire Hathaway HomeServices and Da-Ly Realty.”

Reed’s organic growth plans include all of Central Nebraska and he said he’s considering brokerage acquisitions in the region. The brand will give Da-Ly Realty an advantage in agent recruiting, he added. “I think nearly every real estate professional in Nebraska understands the unique advantage of the Berkshire Hathaway HomeServices brand in our state. We’re confident top local agents will want to represent the brand,” he said.

With their network membership, Da-Ly Realty agents gain access to the brand’s Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The brand also provides international listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

“Berkshire Hathaway HomeServices’ tool suite is second to none in real estate,” said Reed. “Our agents will be even more efficient and effective for their clients. They’ll have more advantages to grow their businesses.”

Da-Ly Realty will commemorated its brand transition with an event at its Grand Island headquarters. It will hold an open house celebration Sept. 6 in conjunction with the Grand Island Chamber of Commerce.

The brokerage’s Cabernet and White yard signs today will begin appearing in the marketplace.

2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Enters Metairie, Louisiana Market

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Berkshire Hathaway HomeServices United Properties has entered the percolating Metairie, Louisiana market and added one of the region’s most productive agents and teams, Shaun McCarthy and his McCarthy Group, REALTORS.

The agreement gives United Properties a third office beyond its Baton Rouge headquarters and Central city location. McCarthy and the McCarthy Group, REALTORS team will continue operating from their existing Metairie office at 530 Metairie Road as Berkshire Hathaway HomeServices United Properties.

Combined, the company has 86 agents.

“We’ve had our eye on the Metairie market for a long time,” said Jonathan Starns, brokerage founder and co-owner. “Yet to do so and add the most productive and respected office in the region, we feel we’ve hit a grand-slam home run.”

“We are proud and excited to join forces with Shaun and his team,” added Chase Muller, brokerage founder and co-owner. “The group is skilled, experienced and the best for its clients. They have a terrific service ethic and will represent our brokerage and our brand well.”

McCarthy, a native of the region, brings to the brand more than 25 years of local real estate experience. He said the United Properties alliance, combined with the Berkshire Hathaway HomeServices brand and its marketing and technology might, will help his team grow business to new heights.

“Jonathan Starns and Chase Muller are strong and respected operators; we’re happy to be part of their team,” McCarthy said. “In addition, our new brand carries the name of Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most respected corporations. The network’s digital-advertising platform, created in conjunction with VaynerMedia, generates huge attention; and its real estate technology is top of class with exciting innovations on the drawing board. With all these resources at our fingertips, it’s up to us to do what we do best – sell real estate and make our Metairie-area clients happy.”

As part of Berkshire Hathaway HomeServices, McCarthy and his team gain access to the brand’s Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The brand also provides international listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end, resort-style listings.

Muller sees continued growth across the United Properties enterprise. “Our company thrives on attracting the finest and most experienced professionals in the marketplace, and then standing on our heads to ensure our clients achieve their real estate goals and aspirations,” he said. “We believe United Properties and the Berkshire Hathaway HomeServices brand present a compelling option for local real estate consumers and professionals alike.”

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded United Properties’ union with McCarthy and his team, and its entrance to the Metairie market. “Jonathan Starns and Chase Muller reinforced the significance of their company name by uniting one of the most successful teams in the state of Louisiana,” Blefari said. “I commend Shaun McCarthy for making this commitment to the future growth of his skilled and successful team.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Laffey Fine Homes International Looks to Open New Offices & Triple Agents After Joining Berkshire Hathaway HomeServices

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Luxury home sellers Laffey Fine Homes International will join Berkshire Hathaway HomeServices as of July 11. The company will operate as Berkshire Hathaway HomeServices Laffey International Realty.

The brokerage, a full-service real estate company, remains independently owned and operated by local real estate leaders Emmett Laffey, Gregory Berkowitz and John Schoonmaker. It is a premier luxury brokerage on Long Island’s North Shore with operations extending from Montauk to Manhattan. Berkshire Hathaway HomeServices has grown to nearly 46,000 agents and 1,400 offices since its founding in September 2013. The network was recently named “Real Estate Agency Brand of Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend Study.

“We are thrilled to bring the Berkshire Hathaway HomeServices brand to our customers and clients throughout the region,” said Laffey, the firm’s president and CEO. “Our company with its strong heritage and reputation, combined with the venerable Berkshire Hathaway HomeServices brand, will be unstoppable in the marketplace.”

Laffey said the brand will be embraced by local real estate consumers, many of whom work in the commercial and financial centers of Manhattan. “Our new brand carries the name of Warren Buffett’s Berkshire Hathaway Inc., one of the world’s most trusted and successful corporations,” he explained. “New Yorkers respect Mr. Buffett and the Berkshire Hathaway enterprise. We’re confident they will seek the world-class service for which Berkshire Hathaway HomeServices is known.”

Laffey International Realty is a perennial leader in Long Island’s bustling luxury market. In 2017, it topped the market in key sales categories such as per-agent productivity and per-office productivity while expanding its new-homes division and ultra-luxury and waterfront property sales.

Laffey said his brokerage will accelerate growth as a member of the Berkshire Hathaway HomeServices network. “We expect to at least triple our agent count over the next 24 months and add offices in strategic locations across Nassau, Suffolk, Queens and Brooklyn. Berkshire Hathaway HomeServices Laffey International Realty is an obvious choice for top agents who want to take their careers and businesses to new heights.”

With their network membership, Laffey International Realty agents gain access to the network’s Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The brand also provides international listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

Laffey International Realty will commemorate its brand transition July 11 with a ceremony and celebration at the Crescent Beach Club in Bayville. Its Cabernet and White yard signs will begin appearing throughout greater Long Island that day.

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded Laffey International Realty’s transition. “I’ve known and admired Emmett Laffey for over 20 years,” Blefari said. “He and his team are highly respected in the marketplace and will be strong ambassadors of our brand. We are pleased to welcome them to Berkshire Hathaway HomeServices.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Brokerage Superpower Created in Pittsburgh

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Northwood Realty Services has announced it will acquire Berkshire Hathaway HomeServices The Preferred Realty and join the Berkshire Hathaway HomeServices network in August operating as Berkshire Hathaway HomeServices The Preferred Realty.

The union creates a brokerage superpower of more than 1,800 agents and 50 offices serving 22 counties in Western Pennsylvania and Eastern Ohio.

The Preferred Realty and its family of companies would be the No. 1 residential real estate brokerage in greater Pittsburgh for sales volume, units and listings based on West-Penn MLS data through May. It would also be the No. 20 company across the entire industry for units based on REALTrends data; and No. 10 in the Berkshire Hathaway HomeServices network for gross commission income.

Tom Hosack, Northwood Realty Services president and CEO, will serve as co-president and CEO of The Preferred Realty. Jim Saxon of The Preferred Realty will be co-president and COO. Northwood Realty Services’ Wendy West remains chairwoman of the brokerage’s board of directors, while Ron Croushore, CEO of The Preferred Realty, becomes the board’s vice chairman.

“This union is a wonderful fit for all parties involved,” said Hosack. “We are both family-run companies that care deeply about the success of our agents and employees. We are passionate about helping consumers with their real estate needs and aspirations. Our new brokerage is grounded in a shared philosophy and supported by Berkshire Hathaway HomeServices, one of the fastest-growing brands in real estate.”

Croushore said the transaction brings even more opportunities for the expanded brokerage. “We thoroughly cover Western Pennsylvania and Eastern Ohio with top agents and a complete line of real estate services,” he explained. “Our economies of scale will help us innovate, market and grow our services. As part of my legacy I want to see The Preferred Realty grow for generations to come. We are certainly on that track.”

Saxon added that timing of the transaction is ideal. “Our markets are growing and changing, just like our competitors,” he explained. “It’s more important than ever for our agents to be supported with the most effective technology, tools, education and leadership to help them succeed. Combined, we will build on our best practices, processes and products, and compete in unprecedented ways.”

Founded in 1956, Northwood Realty Services is owned and operated by Everest Consulting Group, LP. The brokerage’s sister companies include mortgage lenders West Penn Financial Service Center and People First Financial, plus Everest Insurance, LLC, and Everest Settlement. It established a commercial real estate division in 2017.

The Preferred Realty family includes Preferred Insurance, Preferred Settlement Services, RE Educators, Preferred Property Management Company and Referral Associates of PA.

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded the union. “This is a great move for both companies,” he said. “Tom Hosack, Ron Croushore and Jim Saxon have built dream team that should dominate the landscape for years to come.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Named ‘Real Estate Agency Brand of The Year’

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Berkshire Hathaway HomeServices is the “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual Harris Poll EquiTrend® study.

More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying factors.

“We are honored to be recognized by consumers in the respected Harris Poll EquiTrend® study,” said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “It’s a tribute to our franchisees’ tireless work and support of clients and the exemplary way they represent our brand in the marketplace.”

This year’s EquiTrend® study reflected an emerging trend in consumer behavior – the push to simplify and align with brands they know and trust. “Trust is earned,” said Blefari. “We are absolutely proud consumers chose our Berkshire Hathaway HomeServices as ‘Most Trusted Real Estate Brand.’ It speaks to the way our franchisees conduct business every day and deliver on their promises.”

Berkshire Hathaway HomeServices has momentum in eyes of consumers. The brand was recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.

“Our network professionals are passionate about client satisfaction and service,” said Blefari. “We are elated their hard work and dedication to their profession has been recognized by consumers.”

The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.