Category Archives: Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Lovejoy Realty Rebrands to Reflect Growing Presence in Minnesota and Western Wisconsin

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Berkshire Hathaway HomeServices Lovejoy Realty has changed its name to better reflect its growing regional presence in Minnesota and Western Wisconsin.

The brokerage will now operate as Berkshire Hathaway HomeServices North Properties with aspirations to serve all of Minnesota and fortify its presence in Wisconsin.

“Our brokerage has come a long way since its start in 1991,” said Peggy Lovejoy, company founder and president. “With our sights set on growth and the ability to serve more clients throughout our region, it became time to change our local-styled name for one with greater regional flexibility and appeal.”

North Properties, a full-service real estate company, operates 12 offices with more than 130 agents.

Lovejoy said one of her brokerage’s strengths is its continuity. Several of her sales professionals have been with the brokerage since it opened.

“Our agents are smart, loyal, hard-working and genuinely concerned about their clients’ best interests,” she explained. “I love our agents and I’m proud they represent North Properties.”

With nearly 40 years in real estate, Lovejoy hasn’t slowed and is eager to drive growth at the brokerage. “What I enjoy most about the business is helping our agents achieve more than they would in my absence,” she said. “We’ve created a culture of learning and professional development at the company. The upshot is our agents are always growing and investing in their careers. It’s why clients may expect premier service from our brokerage.”

Lovejoy said her team is actively recruiting to help the brokerage expand its reach in the marketplace.

“We’re looking for more of our region’s top sales professionals,” she said. “Agents who want to take their careers to new heights should look no further than Berkshire Hathaway HomeServices North Properties.”

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded the name change. “Peggy Lovejoy and her team are well-respected in their markets,” Blefari said. “We look forward to supporting North Properties as it grows and prospers in Minnesota and Western Wisconsin.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Adds Florida Keys Realtor

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Berkshire Hathaway HomeServices has announced that independent brokerage Freewheeler Realty has joined its network operating as Berkshire Hathaway HomeServices Freewheeler Realty.

Freewheeler Realty is a full-service real estate brokerage serving the Upper Florida Keys. The brokerage stands among market leaders in the region.

The full-service brokerage, Islamorada’s oldest operating under the same management, remains independently owned by real estate veteran Alexa Wheeler. It unites with one of America’s fastest-growing real estate brokerage networks, which counts more than 48,000 agents and 1,400 offices in only five years as a brand.

“We reached a jumping off point as an independent company wanting to grow,” said Wheeler. “As a member of Berkshire Hathaway HomeServices we gain access to a strong and respected brand whose namesake is one of the world’s most trusted and respected corporations. We also receive the latest tools and resources to help our agents serve their clients. Joining the brand was an obvious choice for us.”

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, welcomed Freewheeler Realty. “Freewheeler Realty stands among market leaders in the Upper Florida Keys,” he said. “Alexa and her team of seasoned agents are well regarded for their conscientious service and ethical business standards. We’re proud to bring them aboard.”

Wheeler said the Berkshire Hathaway HomeServices brand appeals to the broadest range of consumers, particularly those seeking high-end and resort homes in the region. She believes her brokerage will earn more of the market’s high-end listings because of its brand membership. “The Berkshire Hathaway HomeServices brand stands for excellence in real estate, as does Freewheeler Realty,” she explained. “We’re confident that consumers in our marketplace will embrace Berkshire Hathaway HomeServices Freewheeler Realty like no other brokerage.”

With their network membership, Freewheeler Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The network also provides global listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

“Tools in the Global Network Platform will help our team gain efficiencies and serve more clients,” Wheeler said. “Of course, the digital marketing support and international listing syndication provided by Berkshire Hathaway HomeServices will bring much more attention to our listings. Without question, we’re excited for the future.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Professional Realty to Use ShelterZoom Blockchain Real Estate Platform

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Berkshire Hathaway HomeServices Professional Realty will beta test ShelterZoom, the first blockchain-based real estate purchase and rental deal platform.

“The real estate industry is rapidly changing and the underlying technology platforms that once served our industry are too inefficient for the future,” said David Mussari, Managing Partner at Berkshire Hathaway HomeServices Professional Realty. “The innovation that ShelterZoom has built using blockchain is going to vastly improve the way we all do business. We are excited to take part in their beta testing and do our small part in helping to move our industry forward.”

Set to go live in Q1 2019, the marketplace will incorporate a proprietary blockchain platform built for real estate transactions and services (title, mortgage, legal, home inspection, moving, etc.) as the first step in a planned rollout across other industries like financial services, import/export and supply chain.

ShelterZoom is creating the world’s first end-to-end, blockchain-powered ecosystem for all deals, participants and services in the global real estate industry. By addressing the end-to-end process and not just the offer and acceptance phase, it is expected to deliver a richer, more comprehensive user experience to all participants with the utmost convenience, trust, security, transparency, auditability and profitability.

“With this next-generation, blockchain-powered marketplace, we are taking the real estate industry into technology’s future,” said Chao Cheng-Shorland, ShelterZoom’s CEO and co-founder. “Our current platform is already helping agents, buyers, sellers and renters make the big leap to technology’s present, and we’re excited to initiate another industry sea change in early 2019.”

ShelterZoom’s new ecosystem will be a pioneering deal and service marketplace to allow instant dealmaking, interactive contract management, speedy closing and convenient service acquisition. The benefit to all participants in the marketplace – real estate professionals, consumers and service providers – will be the ability for any party to showcase, initiate, negotiate, consummate, search and refer deals, and acquire services at their fingertips.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Laffey International Realty Merges with Pugatch Realty Corp.

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Berkshire Hathaway HomeServices Laffey International Realty has merged with Pugatch Realty Corp. of Woodmere, New York.

The union gives Laffey International Realty – a North Shore luxury real estate leader – access to the expansive South Shore marketplace and The Five Towns.

Pugatch Realty Brokers Barry Pugatch and Susan Pugatch have joined Long Island, New York-based Laffey International Realty executive team – including Emmett Laffey, Gregory Berkowitz and John Schoonmaker – as managing partners. They bring with them more than 30 seasoned agents and a loyal following of clients.

“We are elated to join forces with Barry, Susan and their fine team,” said Emmett Laffey, president and CEO of Laffey International Realty. “The brokerage is highly respected in the South Shore marketplace and is known for great service and extensive market expertise. Strategically, our union extends Laffey International Realty’s reach on Long Island. We’re excited to serve the South Shore and The Five Towns.”

Barry Pugatch, a real estate veteran whose local influence dates to 1969, said the merger will benefit real estate consumers. “This is great news for home buyers and sellers in The Five Towns,” he said. “Pugatch Realty remains the same great team that has served the market since 1991 and is backed by Laffey International Realty and the powerful Berkshire Hathaway HomeServices brand. Our agents now have access to the industry’s best tools and resources, which will help them provide even better service with greater efficiency.”

Berkowitz said the union is an ideal match of real estate strategy and philosophy. “I met Barry Pugatch more than 15 years ago and knew at that time we had to one day join forces,” he explained. “That day is now a reality and we’re ready to move forward and serve all of Long Island.”

Laffey International Realty is a perennial leader in the North Shore’s bustling luxury market. It tops the market in key sales categories such as per-agent productivity and per-office productivity as its new-homes division and ultra-luxury and waterfront property sales operations continue growing.

Gino Blefari, president and CEO of Berkshire Hathaway HomeServices, applauded the merger.

“Long Island’s finest real estate operators have come together to form a super brokerage,” Blefari said. “Laffey International Realty has it all, starting with service, expertise and integrity. We’re proud to support the brokerage and its outstanding agents as they grow and thrive.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Adds Leavenworth Properties

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Berkshire Hathaway HomeServices has announced that independent brokerage Leavenworth Properties has joined its network operating as Berkshire Hathaway HomeServices Leavenworth Properties in the city of Leavenworth, Washington, and as Berkshire Hathaway HomeServices Cascade Properties outside of the Leavenworth area.

The full-service brokerage, a home-sales leader in greater Leavenworth, remains independently owned and operated. It unites with one of America’s fastest-growing real estate brokerage networks, which counts more than 48,000 agents and 1,400 offices in only five years as a brand.

“Leavenworth Properties/Cascade Properties is known for sound leadership and experienced agents who chose to live, raise families and sell real estate in this unique mountain community,” said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. “Their transactional skill and market expertise enable them to anticipate the opportunities and challenges of the real estate process resulting in the highest levels of client service, satisfaction and repeat business.”

“We are excited to bring the iconic Berkshire Hathaway HomeServices brand to our markets,” said Broker/Owner Camiekae Lynch. “The brand is fresh and distinctive and represents success with integrity in real estate. We believe our clients will understand the marketing potential of Berkshire Hathaway HomeServices and embrace the brand.”

Broker/Owner Lynn Stoddard said the Berkshire Hathaway HomeServices brand appeals to the broadest range of real estate consumers, particularly buyers and sellers of luxury and resort properties.

“Our markets attract sophisticated and affluent consumers, many of whom own primary residences in greater Seattle,” Stoddard explained. “We’re confident the Berkshire Hathaway HomeServices name and the network’s progressive real estate technology, marketing and resources will help our team win an even greater portion of our region’s luxury and high-end business.”

With their network membership, Leavenworth Properties/Cascade Properties agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite driving lead generation, marketing support, social media, video production/distribution and more. The network also provides international listing syndication, relocation referrals, professional education and the exclusive Luxury Collection marketing program for high-end listings.

Stoddard said her brokerage is poised for growth in markets from Stevens Pass to Leavenworth, Cashmere, Wenatchee and beyond. In fact, Leavenworth Properties/Cascade Properties is recruiting top agents as part of the growth plan.

“We’ve progressed about as far as we could as an independent brokerage,” Stoddard said. “With Berkshire Hathaway HomeServices, we have the resources and support to reach new levels of production, service and efficiency. We’re thrilled for the future as Berkshire Hathaway HomeServices Leavenworth Properties and Berkshire Hathaway HomeServices Cascade Properties.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Western Colorado Properties Adding Offices

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Berkshire Hathaway HomeServices Western Colorado Properties has opened an office in Telluride to boost its resort sales and leverage the strength of its brand among a broader range of clients frequenting the region.

Broker/Owner Jeff Keehfuss will lead the office, his third along the Western Slope including Montrose and Durango.

Additionally, Keehfuss said he will open an office in Grand Junction in 2019 followed by several additional locations by 2022.

“We are thrilled to open for business in Telluride,” said Keehfuss, who changed the name of his brokerage from Berkshire Hathaway HomeServices Montrose Real Estate to better reflect its growing regional presence. “Telluride is a wonderful resort destination attracting people from across the United States and all over the world. We believe these people will appreciate our Berkshire Hathaway HomeServices brand as a symbol of skill, expertise and business success.”

Western Colorado Properties’ office is well positioned at 120 Mountain Village Blvd. 120 D, along the walking path between the Peaks Resort & Spa and the Mountain Village Gondola. “There is a ton of foot traffic on this path, which provides breathtaking views of the town and the mountains,” said Keehfuss. “Just about the time people gather in these views they’ll be near our office and, hopefully, ready to own their piece of Telluride.”

Western Colorado Properties is a sales volume leader in the tri-county region of Delta, Montrose and Ouray, with extensive experience in residential, commercial, farm and ranch, investment and foreclosure property. The brokerage is known for progressive, agent-centric leadership focused on helping agents grow their businesses and better service consumers.

Lark Keehfuss, brokerage co-owner, said she is recruiting top sales professionals for Telluride and the other offices.

“Those professionals who want to move their careers to the next level should consider Berkshire Hathaway HomeServices Western Colorado Properties,” she said. “Our brokerage’s culture is positive, supportive and always focused on our agents’ success.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices PenFed Realty Texas Acquires CEDA Realty

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Berkshire Hathaway HomeServices PenFed Realty Texas today announced the acquisition of CEDA Realty, a 90-agent brokerage serving the Dallas-Ft. Worth Metroplex from Plano. The transaction gives PenFed Realty Texas broader coverage of the region, a skilled agent team and a powerful training division.

CEDA’s Managing Broker and owner Steve Goff will remain with PenFed Realty Texas as vice president of Career Development, overseeing professional advancement for the entire enterprise. Goff, with 46 years of real estate experience, is one of the region’s foremost real estate trainers and a productive agent recruiter.

“We are delighted to welcome Steve Goff and the CEDA Realty team to PenFed Realty Texas,” said Russell Rhodes, president of the brokerage. “Steve is so well respected in our industry and his agents are talented and prepared. They are an ideal fit for our company and will help us grow in the Metroplex.”

Goff is eager to start the next chapter in his storied real estate career. “My team couldn’t be in a better place than with PenFed Realty Texas,” he explained. “As for me, the greatest joy in my professional career is to share the experience, knowledge and skills that I developed over 46 years with younger agents, so they can be their best in a short period of time. I get to train professionals and I couldn’t be happier about it.”

Rhodes is a world-class production leader and founder of The Russell Rhodes Team, which set sales standards for years through relentless client service and abundant referral business. As head of PenFed Realty Texas, Rhodes is an agent-centric leader with a simple goal: “We want to help our agents grow their business by 20% per year,” he said. “To do so you have to have really good training and the right procedures and mindset.”

The combination of Rhodes and his sales managers, with Goff and his training vision, spells more growth for PenFed Realty Texas. Beyond training, the brokerage added a group in its marketing department to oversee new media, including video production and social media outreach. The overall objective is to provide agents with the support they need, which allows them to focus on what they do best: serve home buyers and sellers.

“We are fully invested in the success of our agents,” Rhodes said. “Our management mindset is roll up your sleeves and help the sales team be their best for their clients.”

PenFed Realty Texas is currently home to 430 agents working from eight offices. Rhodes said his goal is to add as many as 100 agents over the next year. “We are proud and excited for the future,” he explained. “We have a growing team that loves the real estate business and is passionate about helping people reach their homeownership dreams. As important, we have the resources and systems in place to help our agents continually develop and achieve.”

Gino Blefari, CEO of Berkshire Hathaway HomeServices, congratulated Rhodes and Goff on the union. “These fine companies are well suited, and their merger brings many benefits for PenFed Realty Texas and real estate consumers in the Dallas-Ft. Worth Metroplex,” he said. “We’re excited to continue supporting the brokerage and its growth for years to come.”

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Crest Real Estate Opens Office in La Cañada Flintridge

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Berkshire Hathaway HomeServices Crest Real Estate, a transaction and service leader in Burbank, La Crescenta and Sunland, has a new office in La Cañada Flintridge.

The office, located at 1115 Foothill Blvd., gives the brokerage a foothold on the strategically important La Cañada Flintridge market and gateway to one of the area’s most distinctive and affluent communities. It features an array of modern amenities including open-concept collaboration space, soft seating, coffee bar, a large monitor for virtual home tours and ample supporting technology.

“We see wonderful opportunity in La Cañada Flintridge and we’re excited to establish an office there,” said Brokerage Owner Ray Mirzakhanian. “We believe our Berkshire Hathaway HomeServices brand will be warmly embraced in the market as residents understand its appeal and marketing potential.”

Brokerage Manager Carey Harvey said residents should expect a high level of service from the office’s agents. “Crest Real Estate already conducts business in La Cañada Flintridge, and our agents are highly familiar with the community and its nuances,” she explained. “Our team will hit the ground running with the same quality service for which our brokerage has always been known.”

Carey added that the office will be a place of collaboration for agents and their clients. “Today’s real estate agents can make calls or hop online anywhere, yet they still need physical space to meet clients and collaborate,” she explained. “Our La Cañada Flintridge office give us that space and encourages interaction. It’s a terrific place to conduct business.”

One of Crest Real Estate’s strategic objectives is to raise its average selling price across the communities it serves. The La Cañada Flintridge office will help the brokerage with this goal, said Angelica Leon, Crest Real Estate’s attorney/broker associate. “The market is one of Southern California’s finest with a wide range of estates, custom homes, equestrian properties and other upscale residences,” she said. “Clearly, our service to the market is strategically important to our company. I can’t think of a better fit for the La Cañada Flintridge community than Berkshire Hathaway HomeServices Crest Real Estate.”

Crest Real Estate’s La Cañada Flintridge office is the next in a series of growth steps, said Mirzakhanian. The brokerage is considering office locations in Pasadena, among other neighboring communities.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Hilton Head Bluffton Realty Announces New Office in Bluffton

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Berkshire Hathaway HomeServices Hilton Head Bluffton Realty today expanded its reach into the Lowcountry by opening a new office in Bluffton, one of South Carolina’s fastest-growing communities.

The office, a brand-new facility located on The Promenade in the city’s Old Town historic district, gives Hilton Head Bluffton Realty a second location and immediate access to greater Bluffton’s burgeoning real estate market.

“We already conduct a lot of business in Bluffton so it has always made sense for us to open an office there,” said Broker/Owner Randy Smith. “Bluffton is a wonderful community and strategically important to our company for greater access to the Lowcountry. We’re excited to open our doors there.”

The office, located at 212 Bluffton Road, features Charleston-style architecture with array of modern amenities including open-concept collaboration space, soft seating, coffee bar, a large monitor for virtual home tours and all the supporting technology.

“The office is bright and inviting,” said Bill True, a broker and principal at Hilton Head Bluffton Realty. “Today’s agents can make calls or get online anywhere, but they still need a physical space to network, collaborate with colleagues and meet with clients,” True explained. “Our Bluffton office provides such space and promotes collaboration and interaction with our clients and fellow agents. It’s just a great place to conduct business.”

Smith and True also chose the location for its access to architects, builders, legal professionals and others in the area supporting the real estate process. The Promenade boasts an abundance of restaurants and a vibrant art scene, as well. “There’s a lot of foot traffic on The Promenade – it’s where people want to be,” said Smith.

Hilton Head Bluffton Realty joined Berkshire Hathaway HomeServices in the fall of 2017. Besides Bluffton and Hilton Head, the brokerage serves Belfair, Berkley Hall, Callawassie, Colleton River, Hampton Hall, Hampton Lakes, Oldfield, Palmetto Bluff and Sun City.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Verani Realty Adds Top New Hampshire Sales Group

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Berkshire Hathaway HomeServices Verani Realty has announced that the Chadd Dempsey Real Estate Experts team, one of New Hampshire’s most productive real estate sales groups, has joined its brokerage.

The team, formerly of Keller Williams Realty Metropolitan in Hooksett, includes Chadd Dempsey, wife Caren Dempsey, Mark Hammond and Anne Anctil. It generated more than $28 million in closed sales volume in 2017 and is a fixture in Bedford, Bow, Londonderry, Manchester, Hooksett, Goffstown, Merrimack and Auburn.

“We’re proud to welcome the Chadd Dempsey Real Estate Experts team to Verani Realty and the Berkshire Hathaway HomeServices network,” said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. “This team is professional, hard-working and flat-out good at what they do. We expect the group to grow its business to new heights representing Berkshire Hathaway HomeServices Verani Realty.”

Added Giovanni Verani, president of Verani Realty: “For many years we’ve appreciated the work Chadd Dempsey and his team do for clients – they’re tough to compete against. We’re glad they’re now a part of our brokerage and we’re ready to help them achieve even more success in the service of clients.”

Chadd Dempsey said Verani Realty’s family culture and marketing support were significant factors in his team’s move, as were the brokerage’s superior technology and long-standing reputation in the marketplace. “We’ve found a terrific new home at Verani Realty and the Berkshire Hathaway HomeServices brand is second to none in real estate,” he said. “With new tools, resources and support available to us through Verani Realty and the brand, we expect to win more business and reach new markets.”

The Chadd Dempsey Real Estate Experts team builds lasting relationships with clients through relentless service and expertise. In fact, a full 75% of its business is generated by referrals from existing clients. Trust and care help form the foundation of each client relationship. “We simply care about our clients and want the very best for them,” said Caren Dempsey. “Our motto sums it all up: ‘We are in the business of helping people. We just happen to sell houses.’”

Chadd Dempsey entered the real estate business in 2004 after a successful career in health club sales and as a certified personal trainer. His business accelerated quickly and later Caren, a registered nurse, made a career change to help out. Hammond brings more than 30 years of real estate sales experience to the Chadd Dempsey Real Estate Experts team, and Anctil provides important administrative support.

The group is active in the local community and supports the ROCA Kidz Club in Manchester, which provides a fun and safe environment for local kids where they can have hot meals, a place to play, and access to homework help and activities.

Chadd Dempsey said he and his team expect to exceed last year’s volume total as they step forward to a new era with Verani real estate. “We are excited, and our clients are excited, that we’re a part of Berkshire Hathaway HomeServices Verani Realty,” he explained. “Through our new relationship we’ll be able to serve clients better and enhance the customer experience overall.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.