Category Archives: Berkshire Hathaway HomeServices

Crager Real Estate Joins Berkshire Hathaway HomeServices

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that independent brokerage Crager Real Estate has joined the network operating as Berkshire Hathaway HomeServices Crager Tobin Real Estate.

The brokerage, founded in 2001 by Broker/Owner Laura Crager, operates throughout Central Ohio including Champaign, Clark, Delaware, Fayette, Franklin, Madison and Pickaway counties and surrounding communities.

Berkshire Hathaway HomeServices is one of America’s fastest-growing brokerage networks with nearly 43,500 agents and 1,313 offices named to the brand since its 2013 launch.

Crager Tobin Real Estate remains independently owned and operated by Laura Crager and her daughter Kate Crager-Tobin. “We are the same great, local company now backed by a powerful brand,” Laura Crager said. “Berkshire Hathaway HomeServices stands for trust, integrity, stability and longevity and the name stands apart in real estate. We’re proud to bring this brand home to our communities.”

“Berkshire Hathaway HomeServices offers us systems, tools and consultation to help us enhance and grow our operations for years to come,” explained Kate Crager-Tobin. “We’re building a premium environment for our agents to help them deliver incomparable service to our Central Ohio clients.”

With their transition, Crager Tobin Real Estate agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite focusing on lead generation, marketing support, social media, video production/distribution and more. Beyond technology, the brand provides national and international marketing support, professional education and the exclusive Luxury Collection for high-end listings.

As part of the network, Crager Tobin Real Estate is also in line for client referrals from outside its marketplace and relocation business. “We considered franchise opportunities for some time and decided Berkshire Hathaway HomeServices is the best choice for our brokerage, agents and clients,” said Laura Crager. “It gives us all pieces of the puzzle.”

Growth is on the minds of Laura Crager and Kate Crager-Tobin. “We believe the Berkshire Hathaway HomeServices brand will have broad appeal among real estate professionals and consumers alike,” Laura Crager said. “We would like to increase our agent count and add new offices throughout the marketplace over the next few years.”

“We are incredibly excited about the future and our agents can’t wait to represent the brand,” said Kate Crager-Tobin. “We will grow, yet we will always be the family-oriented brokerage that does what’s best for its clients.”

“We proudly welcome Crager Tobin Real Estate to our network,” said Gino Blefari, president and CEO of the Berkshire Hathaway HomeServices. “Laura and Kate operate a terrific, local company with a great reputation. The brokerage will be strong brand ambassador in Central Ohio.”

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Intero Real Estate Services Opens in Vietnam

(BRK.A), (BRK.B)

Berkshire Hathaway’s Intero Real Estate Services, a subsidiary of HomeServices of America, Inc., has opened a real estate showroom in Ho Chi Minh City, Vietnam to market their listing and promote US real estate investment to the Southeast Asia luxury market.

Intero also sent a team to the invitation-only luxury property show in China, LPS Beijing, which was held last month, June 16th through the 18th.

With more than 6,000 potential investors over the 3 day conference, having a large presence at LPS strengthens Intero’s commitment to providing global exposure for its luxury property collection.

Representing the Intero brand was Alain Pinel, General Manager of Intero Prestigio International, as well as Yoga Yang, Mitch Wong and Li-Wu Yang, all part of Intero’s International Realtor Team. Alain was also a feature speaker to an audience of highly motivated Chinese buyers interested in Silicon Valley and the greater North America region.

The LPS conference occurs twice a year bringing together a number of real estate professionals exhibiting high-end properties around the world. Intero CEO Tom Tognoli and other representatives from Intero will also be attending the LPS conference to be held in Shanghai in December.

To further its global exposure, Intero has opened a showroom in Ho Chi Minh City, Vietnam. This will serve as a strategic location for Intero to feature its listing inventory, and a touch point in providing a higher level of customer service and a stronger relationship with wealthy investors all throughout Southeast Asia.

“Last year, foreign buyers purchased more than 200,000 homes in the US for a total sales volume in excess of $100 billion. Roughly half of this dollar amount was the fact of Chinese buyers. Their impact on U.S. real estate sales has been and still is significant, to say the least. It is imperative for Intero’s sellers that our properties and brand stay clearly in front of this market now and for years to come,” states Alain Pinel.

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Sacramento’s Elite Real Estate Joins Berkshire Network, Changes Name

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices, has announced that independent brokerage Elite Realty Services based in Sacramento, California, will join the network beginning July 25 and change its name to Berkshire Hathaway HomeServices Elite Real Estate.
Robert Do, brokerage president and CEO, announced the transition yesterday to his team of 180 agents and staff at their Sacramento headquarters.

“Our brokerage has grown nicely over the years yet now we step to a whole new level of brand awareness, agent resources and marketing,” Do explained. “Berkshire Hathaway HomeServices gives us everything we need to grow and provide even better service to our clients and agents.”

Berkshire Hathaway HomeServices remains one of America’s fastest-growing brokerage networks with nearly 43,500 agents and 1,313 offices named to the brand since its 2013 launch. The brand’s namesake is Warren Buffett’s Berkshire Hathaway Inc., among the world’s most trusted and respected corporations. “The network is built on Berkshire Hathaway’s value set of trust, integrity, stability and longevity,” Do pointed out. “We strongly identify with these values and are proud to represent Berkshire Hathaway HomeServices in Sacramento County and surrounding areas.”

Do expects to grow his brokerage as a result the transition. The agent-centric CEO, who owns his Sacramento headquarters building at 7412 Elsie Ave., wants to add at least three offices and double his agent count over the next few years. “At Elite Real Estate, everything we do focuses on helping our agents grow their business and prosper,” he said. “We are a great home for agents; the future has never been brighter for our team.”

With their transition, Elite Real Estate agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite focusing on lead generation, marketing support, social media, video production/distribution and more. Beyond technology, the brand provides national and international marketing support, professional education and the exclusive Luxury Collection for high-end listings.

“My team is already tech-savvy so the Global Network Platform will help us supercharge our client service and efficiency,” said Do, who has more than 20 years’ experience in real estate and has trained thousands of agents. “We will be our very best for our home-buyers and sellers.”

Elite Real Estate will commemorate its transition July 25 with a ribbon-cutting ceremony and agent luncheon. Its new Cabernet and White yard signs will appear in the marketplace starting that day.

“We are proud to welcome Robert and his team to Berkshire Hathaway HomeServices,” said Gino Blefari, president and CEO of the network. “Elite Real Estate has earned a strong reputation in the marketplace and is marvelously diverse. It’s well positioned for years of growth in Sacramento.”

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Courts Chinese Buyers with Juwai.com Deal

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices has signed a marketing agreement with Juwai.com to syndicate all of its franchisees’ residential listings to the China-based international property portal that attracts roughly two million visitors monthly.

In addition, Berkshire Hathaway HomeServices also launched a banner advertising campaign on Juwai.com to promote its brand, home page and listings to Juwai.com’s audience.

The alliance makes Berkshire Hathaway HomeServices a dominant brand on one of the world’s most popular real estate search sites.

“The Chinese have overtaken all nationalities besides Americans as the leading buyers of property in the U.S.,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “Our efforts through Juwai.com, and through existing marketing agreements with The Wall Street Journal/Asia and Mansion Global Wechat Channel, make it much easier for Chinese real estate buyers to find and shop our property listings.”

Juwai.com and Juwai.com/luxe attract high-net-worth consumers who are ready to buy homes in the U.S. Site traffic comes from more than 400 cities in China and from 165 countries around the world. Juwai.com hosts its sites and services on both sides of China’s “great firewall,” enabling Chinese consumers access no matter where they live and buy.

“Our listings and banner ads are on display inside and outside of China,” said Kerry Donovan, vice president of Marketing for Berkshire Hathaway HomeServices. “This is a huge differentiator for us.”

Berkshire Hathaway HomeServices’ home page on Juwai.com offers a network introduction and statement about the brand’s values and heritage. The site includes Berkshire Hathaway HomeServices’ real estate market perspectives and it provides access to the network’s listings – lots of them. Listings are in click-to-translate mode for consumers and a dedicated “concierge” team based in China stands by to help home buyers with translation, questions and referrals to Berkshire Hathaway HomeServices listing agents.

“We will continue refining our global listing-syndication program to bring the most value to our domestic franchisees based on international buying activity and search patterns,” said Donovan. “Juwai.com is an important step toward our overall strategy.”

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Intero Real Estate Services Creates New Home Sales Division

(BRK.A), (BRK.B)

Intero Real Estate Services, Inc., a Berkshire Hathaway affiliate that is a wholly owned subsidiary of Berkshire’s HomeServices of America, Inc., has launched a new home sales division labeled Intero Development Group.

This newest offering from Intero fills what the company believes is a sales and marketing void for small, medium and large developers in and around the Bay Area.

The new division will utilize certified education to make sure the various developments have the most professional and qualified team supporting their needs. In addition, there will be varied tiers of the program offering that will fit development projects of any size.

Leading the Intero Development Group is Broker Associate and Intero Los Gatos Assistant Manager Mike D’Ambrosio, a seasoned real estate leader who has years of experience in residential, commercial and development projects throughout the Bay Area. Mr. D’Ambrosio will oversee all aspects of the division including marketing, sales and operations.

“As we continue to grow brokerage services available from Intero, a new home sales division is a natural addition to our residential and commercial offerings,” said Tom Tognoli, Intero President & Chief Executive Officer. “With Mike and his team at the helm of Intero Development Group, we’re confident that this program will be one more success to add to our resume.”

© 2017 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Adds Managing Director for Europe, Middle East and Africa

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices has announced that Mitchell Lewis will represent the real estate brokerage network as managing director, EMEA.

Lewis will oversee franchise development and operations in key markets throughout Europe, the Middle East and Africa.

According to a statement by Berkshire Hathaway HomeServices, Lewis brings vast international franchise sales and operations experience to his position, first at Cendant Corporation where he managed the global expansion and deal negotiations for Century 21, Coldwell Banker, Coldwell Banker Commercial and ERA. For the next decade at Realogy Corporation, he grew the global presence and enhanced the processes and systems for the same brokerage networks as well as Sotheby’s International Realty.

Most recently, Lewis served as the managing director of Asia Pacific for Christie’s International Real Estate, where he established the network’s operational presence and helped lead the brand’s global development. He also founded Munich-based Counterparts Advisory LLC to consult for consumer brands seeking franchise expansion and operational guidance around the world.

“Mitch Lewis is exactly the right professional to help us expand Berkshire Hathaway HomeServices,” said Peter Turtzo, SVP of International Operations. “He is an authority on international franchising having generated success at every turn. His extensive experience and professional acumen are true assets; he will indeed help us take our network global, far beyond its current presence in the United States.”

Lewis responded: “I am honored by the opportunity to assist Berkshire Hathaway HomeServices in its global expansion. The Berkshire Hathaway name is respected around the world, which gives Berkshire Hathaway HomeServices an advantage. I’m eager to explore target markets and work with franchisee candidates to see how the brand can help them grow and enhance profitability of their brokerage businesses.”

Berkshire Hathaway HomeServices announced international expansion plans in May with the simultaneous launch of a powerful, new property search platform on its website, www.berkshirehathawayhs.com. Global shoppers of U.S. real estate may translate the site in 10 languages, and their property searches yield all listings in any city serviced by a Berkshire Hathaway HomeServices franchisee. The network also initiated a listing syndication program that broadcasts its U.S. franchisees’ listings to real estate websites worldwide.

“These resources open gateways to the world for Berkshire Hathaway HomeServices’ U.S. affiliates long before a global franchise sales effort begins,” said Lewis. “This demonstrates careful planning and foresight by the brand to do things right the first time. In fact, Berkshire Hathaway HomeServices has exhibited extreme levels of due diligence, prudence and patience in its international expansion strategy.”

Lewis said his initial target markets will include major financial hubs along with destination and feeder markets throughout the EMEA region that exhibit stability in the property sector and where Berkshire Hathaway’s corporate name recognition runs high.

Berkshire Hathaway HomeServices CEO Gino Blefari welcomed Lewis in his new role.

“Mitch is a globally astute executive who knows international franchise development and operations from all angles, and further understands the diligence we need to uphold the integrity of our brand name as we affiliate with leading real estate brokerages abroad,” he said. “He’s also an accomplished consultant who helped shape our global strategy and can guide franchisees to maximize their growth potential. We’re proud and confident knowing Mitch will be helping to expand our brokerage network.”

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

Berkshire Hathaway HomeServices Sets Sail for International Waters

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices, the United States-based real estate brokerage franchise network owned by Berkshire Hathaway Inc., has set its sights on international expansion beginning in 2017.

The initial focus of the international expansion is in major financial centers around the world, with countries such as China, Canada, Germany, and the United Kingdom being high on the list  Berkshire Hathaway HomeServices’ Chief Operating Officer and President, Stephen Phillips says.

Phillips said that the company is setting up regional offices that will cover Asia, Europe, and South America.

Also key to its expansion plans is the network launch of a powerful, new property-search platform on its popular www.BerkshireHathawayHS.com website; and a listing-syndication program now broadcasting Berkshire Hathaway HomeServices network listings to 70 real estate websites worldwide.

The platform, developed in conjunction with Aliso Viejo, CA-based Real Estate Digital, offers the industry’s most complete search experience for global shoppers of U.S. real estate. With two mouse clicks, consumers may choose to translate the website in any of 10 languages besides English including Chinese, French (European and Canadian), German, Italian, Japanese, Portuguese (Brazilian and European) and Spanish (European and Latin American). The site also seamlessly converts currency and measurements.

Consumers may then search for homes in any U.S. city or state serviced by Berkshire Hathaway HomeServices franchisees. What they find they can’t get on any other single site: full Multiple Listing Service data containing all listings in their search area. By registering on www.BerkshireHathawayHS.com, consumers also gain proprietary “Inside Access” features including the latest pending and sold information, market reports and property-price history.

“Until now, global shoppers of U.S. real estate see only a portion of homes for sale in their searches of states, cities and postal ZIP codes,” explained Gino Blefari, CEO of Berkshire Hathaway HomeServices. “When you register and search for U.S. real estate on our website, you see every property for sale in your search area, and then you can filter and sort those searches as you would on other sites. It’s a much more effective way to begin searches of homes in America.”

“Regardless of nationality, today’s home buyers want as much information as possible to make informed decisions on their real estate investments,” said Stephen Phillips, president of Berkshire Hathaway HomeServices. “Our website and property-search platform are an indispensable resource for any global buyer of U.S. real estate.”

To complement the home-search platform, Berkshire Hathaway HomeServices is now broadcasting its network listings abroad. Most of the residential listings priced at $200,000 (USD) and above are now displayed on 70 real estate websites serving consumers in 37 countries on five continents.

“A key priority in global expansion is to help our existing U.S. franchisees earn more business from beyond our borders,” said Peter Turtzo, senior vice president of International Operations for Berkshire Hathaway HomeServices. “Our investment in these resources will help our network capture international client leads and generate transaction opportunities. These resources will also help our existing franchisees win more domestic listings, and recruit and retain more top sales professionals.”

The international expansion will be growing source of revenue for the company, and Phillips says that he expects Asia to be 5%-10% of that revenue.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.