Brooks Running Company has opened a new, world-class distribution center that allows it to deliver product to runners and retailers faster than ever before.
Based in Whitestown, Ind., the facility serves as the Brooks North American distribution center and will employ more than 130 people by 2023.
“Opening our new distribution center is an exciting and crucial step on our journey to become the No. 1 choice for all who run,” said Jim Weber, CEO, Brooks Running Company. “We don’t want anything to get in the way of a great run, and that includes excessive wait times for new gear. Our team has thoughtfully created a center that streamlines this part of our supply chain, benefitting our retail partners, runners and the environment.”
With almost 60 percent of the U.S. population living east of the Mississippi River, the new distribution center allows Brooks to get product to more runners and retailers in less time. Additionally, the majority of orders placed on BrooksRunning.com are shipped east of the North Dakota-Texas line. By moving the Brooks distribution center to the Midwest, most orders will now arrive to runners within three days via ground shipping. Energy efficiencies in the building’s design and the proximity to more runners will result in an approximate 50 percent reduction in carbon emissions when compared to operating out of the previous distribution center in Sumner, Wash.
The new distribution center spans more than 400,000 square feet with expansion capability to facilitate future growth of the brand. It features state-of-the-art systems and automation to improve order accuracy and more efficiently flow inventory in and out of the center and better meet demand. Brooks’ new distribution center is fully operating now and servicing customers across the continent.
© 2019 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.