Brooks Markets Ice-Cream Inspired Running Shoes

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Berkshire Hathaway’s Brooks Running Company is marketing the Melts Collection to pay tribute to runners’ favorite post-run treats during the summer: ice cream.

New designs inspired by iconic flavors adorn the limited-edition Ghost 12 and Ricochet LE, and became available to runners on July 25.

“Some our favorite runs are under the sun during summer, and we know that many runners, like us, enjoy a cold, tasty post-run treat to cool down,” said Director of Footwear Merchandising Brice Newton. “With the Melts Collection, we give a special nod to those moments by paying tribute to the ice cream and Popsicle flavors we turn to after the miles are in the bank.”

The limited-edition Ghost 12 features a newly engineered mesh as well as a 3D Fit Print upper for a secure fit. The shoe’s BioMoGo DNA and DNA Loft cushioned midsole provide a just-right softness without losing responsiveness and durability. The Segmented Crash Pad, an integrated system of shock absorbers, will cushion every stride and provide smooth heel-to-toe transitions.

The Melts versions of the shoe draw inspiration from crowd-pleasing favorite ice cream flavors like rainbow sherbet and vanilla with sprinkles on women’s colorways. The sherbet colorway features a colorful, swirled midsole, evoking melting ice cream. The vanilla sprinkle colorway has creamy neutral tones and a sprinkle-patterned midsole along with beautiful ombre shoelaces that fade from pink to orange. The men’s offerings channel other crowd favorites including cookies and cream and a rocket pop colorway. The cookies and cream shoe feature chocolate browns and blacks complemented by rich creamy whites. Cookie crumbles speckle the midsole and matching shoelaces. The rocket pop colorway draws inspiration from the popular tri-colored ice pop featuring blue, white and red, which fade from one color to the next on the midsole. The colors pop against the brilliant blue upper.

The Ricochet LE features BioMoGo DNA and DNA AMP cushioning, providing a light, responsive ride to give more energy back to each stride. The flexible, arrow-point pattern on the outsole provides a platform for quick transitions as you quickly move from heel-to-toe. The Melts Collection includes a women’s Ricochet LE in vanilla sprinkles, featuring the design elements of its Ghost 12 counterpart along with a waffle cone-inspired saddle.
The Ghost 12 sells for $130 and the Ricochet LE for $120. The collection went on sale beginning July 25 at brooksrunning.com and at select retailers.

© 2019 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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