Berkshire Hathaway’s wholly-owned BH Media Group has launched a new website called agNET.net that focusses on agricultural news for the Midwest.
The website is a product of the Farm and Ranch family of publications. The focus of the website is agricultural news that directly impacts farmers, and has everything from reports on Federal legislation, USDA rule making, and international trade agreements, to farming tips such as “Tips and Tricks for Avoiding and Removing Ticks.”
News and information for the site is culled from BH Media’s publications throughout the Midwest, and additional news comes from wire services, including the Associated Press.
Robert Pore, who writes for BH Media’s The Grand Island Independent in Grand Island, Nebraska, is the site’s editor.
While agNET.net has a full-range of banner advertising and classified advertising, BH Media has also launched a sister site called agstuff.com, which focuses on the sale of agricultural equipment.
Playing to BH Media’s Strengths
BH Media owns 71 newspapers and other titles located in 10 states, and all of the newspapers are regional or community papers. With agNET.net, BH Media is showing that its focus on rural communities gives it new ways to reach often overlooked consumers, and the ability to create targeted online platforms to monetize that readership.
© 2015 David Mazor
Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.