Berkshire’s Symmetry Electronics & TDK’s InvenSense Extend Distribution Agreement

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TDK Corporation has announced that InvenSense Inc., a TDK Group Company, and leading provider of MEMS sensor platform solutions, has extended its strategic distribution agreement with Berkshire Hathaway’s Symmetry Electronics, a leading global distributor of wireless, IoT and video technologies, increasing the footprint and expanding the InvenSense “Sensing Everything” platform globally.

With the extended agreement, Berkshire’s Symmetry Electronics is now chartered with sales and value-added support for InvenSense’s MEMS sensor platform solutions worldwide.

InvenSense provides industry leading sensor technologies in motion tracking, optical image stabilization, location tracking and audio microphones; solutions can be found in the consumer, industrial, automotive and IoT market sectors.

As a member of the TTI Semiconductor Group, Symmetry Electronics specializes in wireless, IoT and video solutions, providing OEMs with a focused and curated line card. TDK, having a long-standing relationship with the TTI family of companies, now enables Symmetry Electronics to support and distribute the full product portfolio of InvenSense; the latest of acquisitions made by TDK.

“The growing market of IoT is increasing the need for high-quality, low-powered MEMS sensors,” said Mark Zack, Vice President and General Manager at Symmetry Electronics. “We are extremely excited to offer InvenSense products to our customers. The innovative technology InvenSense provides will enable our customers to utilize cutting-edge MEMS sensors in their IoT applications.”

“Demand Creation through Distribution is vital to the success of the IoT marketplace,” said Dan Goehl, VP of Worldwide Sales at InvenSense. “We are very excited to have Symmetry as a partner to help maximize our success and provide our customers with such support, extending beyond traditional distributor offerings.”

Symmetry Electronics was acquired by Berkshire’s TTI, Inc. in July 2017.

© 2018 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.

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