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Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Begins Franchise Operations in Canada

(BRK.A), (BRK.B)

Berkshire Hathaway HomeServices has begun operating in Canada, as Toronto-based Blue Elephant Realty joined the globally acclaimed brokerage network. Blue Elephant will begin operating as Berkshire Hathaway HomeServices Toronto Living Realty next month.

Blue Elephant Realty, founded in 2015 by Blair Johnson and Mark Wadden, has more than 100 innovative real estate professionals and has rapidly evolved into one of Toronto’s most sought after and respected luxury residential real estate firms.

Blue Elephant Realty agents have a well-earned reputation for providing their customers with unprecedented, personalized service, coupled with a comprehensive array of marketing services. Their agents focus on the Greater Toronto Area and will seek to rapidly expand through the new relationship.

The addition of Canada furthers Berkshire Hathaway HomeServices’ global reach, who over the past three years has added franchisees in London (Kay & Co.); Dubai (Gulf Properties); Madrid and Barcelona (Larvia); Lisbon (Portugal Property); Milan (Maggi Properties); and Berlin and Frankfurt (Rubina Real Estate).

“Establishing a franchise presence in Canada has been a major focus of our network’s global expansion,” said Gino Blefari, chairman of Berkshire Hathaway HomeServices. “To that end, we are delighted to have innovative market leaders like Blair (Johnson), Mark (Wadden) and their team join the Berkshire Hathaway HomeServices network and we look forward to supporting their continued growth.”

“We are very pleased that this extraordinary team of professionals are our brokerage network’s entrée into Canada,” said Chris Stuart, CEO of Berkshire Hathaway HomeServices. “Combining the Berkshire Hathaway HomeServices brand with their well-established reputation for innovation and customer service is a win/win for their customers and Toronto’s real estate market as a whole.”

“We are excited about this next stage in our evolution as industry leaders,” said Stephanie Newlands, senior VP of sales. “By joining the Berkshire Hathaway HomeServices network, which carries the name of one of the world’s most respected companies, we will have the capabilities for providing our clients with an unparalleled level of resources and personalized services.”

“Blue Elephant Realty is a well-respected company with outstanding leadership and we are very proud that they will be a part of our real estate brokerage network family,” added Blefari.

The company also gains access to Berkshire Hathaway HomeServices’ ‘FOREVER Cloud’ technology suite powered by Salesforce including lead generation, marketing support, social media content, video production/distribution support and more. In addition, Berkshire Hathaway HomeServices provides global listing syndication, professional training and the exclusive Luxury Collection marketing program for premier listings.

© 2020 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed as personalized or individualized investment advice. Past performance is no guarantee of future results.