After Berkshire Acquisition, Silpada Launches Revamped E-commerce Site

(BRK.A), (BRK.B)

Berkshire Hathaway’s Richline Group’s acquisition of the assets of jewelry designer Silpada has brought a new launch of the Silpada e-commerce site will come in time for Black Friday.

Richline Group announced the purchase of Silpada’s assets in late October.

The new website focuses on Silpada’s sterling silver jewelry, including never-before-seen pieces and best-selling legacy styles, in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, Senior Vice President of Richline’s Digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs. These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 entirely new designs. In addition to these new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices. As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop”, which offers exceptional last-chance values on legacy designs.

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives. Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward,” said Richline Group Chief Marketing Officer, Mark Hanna.

© 2016 David Mazor

Disclosure: David Mazor is a freelance writer focusing on Berkshire Hathaway. The author is long in Berkshire Hathaway, and this article is not a recommendation on whether to buy or sell the stock. The information contained in this article should not be construed